The trailer of Yaariyan shocks me wits! The lameness quotients of films have been on the rise in the last few years but the trailer of Yaariyan reached the same at an impossible heightened level. The video kicks off with style but it is Grand Masti‘s ‘ABCD’ haunts right at the beginning of the trailer. It’s hard to say which is worse – vulgarity or stupidity? References of hormonal locha and hawas is just a ridiculous way of attracting crowds.
Anyway, Yaariyan fashioned on Karan Johar’s Student of the Year ala snazzy sets comes off as a breezy college romance. But director Divya Khosla Kumar has looped in actors whose dialogue delivery from the trailer itself seems unimpressive. Unlike Karan Johar who understand the world his films are set in too well, Yaariyan is set in second rate, garish looking colleges.
The romance remains only for a while where a bunch of newbies are rampantly seen lip-locking but soon after the film seems off track as the deshbhakt angle butts in out of nowhere. That’s where the film’s trailer gears up into the Main Hoon Na mode ala Zayed Khan and his disillusioned conversation with Kirron Kher and Fauji Daddy. Something similar happens in this trailer too!
Over the next few seconds, Gulshan Grover and Deepti Naval make an entry to convey preachy, efforted schmaltzy. I could sense a massive sermon there but luckily we are spared that in the trailer at least.
Quoting innocent songs like Dekho Dekho Ek Gilehri almost like YRF used in Shuddh Desi Romance trailer (Ek Chidiya) and E.L Grey’s iconic line ‘You’ll have to kiss many frogs before your prince comes along’ doesn’t help much but simply makes the filmmaker’s pedigree more familiar.
The Yaariyan trailer just makes me blame Aashiqui 2 even more. Had that melodramatic film not fared well, a misfire like Yaariyan would have remained in the dusty shelves of Bhushan Kumar’s office.