In a time when the sole criteria of judging a film is a collection of 100 crores at the box office, Madras Cafe is openly throwing a challenge at the audience to embrace cinema which is not only entertaining but also rational and meaningful. Before the release of the film when John Abraham was asked if his film is looking to enter the 100 Crore club, the actor was clear in his vision that he was more interested in making good cinema, than entering any clubs.
While it is assumed that all that the audience want is larger than life action sequences or overly dramatic comedies, Madras Cafe has paid a huge respect to the audience who are actually capable of appreciating intelligent films.
Madras Cafe is doing well not only in India but overseas as well. The producer and actor John Abraham is very pleased with the performance of the film and tweeted that “I thank my audience for accepting the cinema my director and I have envisaged. The response has been phenomenal and humbling. Thank you”
Just like John Abraham Productions’ Vicky Donor, Madras Cafe is also being appreciated both critically and commercially. One of India’s most successful directors, Karan Johar tweeted Madras Cafe is intelligent, well intentioned, spectacularly shot and edge of the seat!! A proud film in every department!!! Superb”
Now to the surprise of most trade analysts, the film is all set to soon cross the 50 crore mark. Is that a cue to point towards the fact that it is quite probable that films with good content can translate their success beyond critical appreciation into positive box office numbers. Perhaps, Indian Cinema is breaking commercial barriers and entering into a more sensible terrain of cinema!
Madras Cafe starring John Abraham, Nargis Fakhri and Rashi Khanna is a political thriller based on the Sri Lankan civil war of the 1980s. It has been directed by Shoojit Sircar and co-produced by JA Entertainment, Viacom 18 Motion Pictures and Rising Sun Films.
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