While everything in Bollywood seems to be about 100 crores, from the business perspective it would be erroneous to avoid the power of monetary gains of films. After all, the film industry even in times of country’s barren economic situation remains one of the most thriving industries having a hefty turnover annually. Of the heavy earnings, perhaps 100 crore club has a significant input too.
By the end of 2012, there were 18 films in the 100 crore club with the highest being Aamir Khan starrer 3 Idiots, that had accumulated for itself an unbeatable moolah of 202 crores at the domestic box office. However, with 2013, not only the film beat the prevailing records but pushed the number of films in the 100 crore club to 22.
2013 began well as in January itself as Race 2 gave Bollywood it’s first 100 crore entrant of the year. Further in May, Ranbir Kapoor and Deepika Padukone’s lush romantic flick gave its audiences the taste of DDLJ style films with Yeh Jawaani Hai Deewani. Despite releasing on a non-holiday, the film joined 100 crore club in a week and ended its lifetime run at 190.03 crores. We were faulty to assume that this was a bombastic amount as this year’s Eid release Chennai Express gave Bollywood it’s highest grosser ever. While there was dispute over whether Shah Rukh Khan could match up to Salman Khan’s charisma, given the latter had reigned box office every Eid giving 100 crore flicks tirelessly, Chennai Express‘ success was nothing short of fantastic. The film became the highest grosser in the domestic circles with its total earnings so far resting at a whooping 225 crores. Amidst all the masla flicks, there was Farhan Akhtar’s Bhaag Milkha Bhaag which made it to the 100 crore club only on the basis of its powerful content. Being a biopic based on the extraordinary life of athlete Milkha Singh, the film ended its lifetime at 104.50 crores at the domestic box office.
However, this might not even be the best of 2013. With Hrithik Roshan’s much hyped Diwali venture Krrish 3 gearing up for release, stating that the film’s buzz is strong would be an understatement. The film might quite blow us with a pleasant surprise in terms of box office numbers. Being India’s very own superhero flick, the special effects in the trailer itself spoke volumes about how its makers have left no stone unturned to ensure that it matches up to the grandeur of the films from ‘Superman’ and ‘Batman’ series.
2013’s end will surely be a energy ridden Dhoom as the next edition of popular franchise – Dhoom3 is all set to hit the theaters this Christmas. If it was only the popularity of the franchise, it wouldn’t guarantee overwhelming box office numbers. But with Aamir Khan being associated with the venture, audiences expect from it the class of qualitative expertise. Its teaser trailer itself was so brilliant, ending with a stunt that is heavy on slickness, the film has so far exhibited the promise of joining the ranks of 100 crore ventures, if not beat the existent records of the films that preceded it.
Though the formulaic tendency of inclining towards masala entertainment is seeing a downfall due to lazy writing, lack of charisma and mostly repetitiveness, Khiladi Akshay Kumar’s Boss and Ranbir Kapoor’s Besharam might be amongst the deviants who will defy the logic that masala flicks are undergoing a dull phase this year. None in the industry is unaware of Akshay’s Khiladi maverick being a crowd puller, and that reason is enough to expect that Boss might too cross the 100 crore mark with ease.
Akshay won’t be alone in flying the banner of masala entertainment. Abhinav Singh Kashyap, whose Dabangg is still a pioneer in the genre of contemporary masala films, Ranbir Kapoor has created for himself a nice of the young superstar of the industry. Besharam might cash in well on the actor’s YJHD success and manage to surpass the 100 crore mark using star value and thunderous stunts!
100 crore club might expect new joinees soon as most of the afore mentioned films will be heavy earners, enough to make it to the 100 crore league of esteemed films. It is expected that 2013 will end with Bollywood’s 100 crore club crossing over to 2014 with atleast 25 films. It would be an added stronghold if the films are just as content laden as masters of market tricks which assure good inflow of monetary gains. Because business in a creative industry like Bollywood must be content based if it wants to continue flourishing, or economic stagnation isn’t very far from it either.
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