Get ready to be swept away by the biggest and most exciting digital wave to take over all your home screens! ErosNow, host to the largest library of films as well as premium television shows, music videos, and audio tracks, recently announced the online-only premiere of Tanu Weds Manu Returns, 2015’s biggest blockbuster and highest grossing film so far. All of this for free! This is part of the company’s “TV Se Pehle” marketing push to promote the digital library and platform that has already garnered over 19 million registered users.
The premiere of Tanu Weds Manu Returns was followed by a similar one for Badlapur, earlier this week. Other popular hits such as NH10, Shamitabh, and Happy Ending are next in line. This is great news for the millions of users who are actively adopting the platform: A simple registration holds the key to a wide variety of Bollywood content, enabling them to watch what they want, when they want, on any internet-connected device such as laptops, tablets or smartphones. All of this is in line with the platform’s tagline: “Bolo kya dekhoge?”
Apart from these exclusive premieres, ErosNow is also set to produce original, edgy programming in-house. These web shows will compete with the production values of a film – and will be helmed by the best in industry talent. One of the flagship shows, for instance, The Client, is an action-packed thriller starring Bipasha Basu in the lead and will be directed by Rohan Sippy. Meanwhile, Ponniyin Selvan is an epic period drama based on a massively popular Tamil historical novel by Kalki Krishnamurthy. This bouquet of long-format shows adds to the library of short-format content that already exists on the platform. And this is just the beginning: ErosNow plans to produce content across several genres that include reality shows, adaptations of hit international series, dramas, comedies, and thrillers. Full seasons of these shows and series will be available exclusively across the ErosNow platform.
Watch this space!