Shah Rukh Khan’s production house Red Chillies Entertainment has entered into the distribution market for its upcoming film ‘Dilwale‘. The production house has cracked a deal with Multi Screen Media (MSM) TV Network to explore the opportunities related to TV, film and digital content.

We hear, MSM has acquired the satellite rights of ‘Dilwale’ for a massive price. It is being touted to be the biggest deal between Red Chillies and MSM.

Kajol And Shah Rukh Khan In Stils From Movie Dilwale
Kajol And Shah Rukh Khan In Stils From Movie Dilwale

This alliance involves some future creative content that Red Chillies will make.

Talking about this tie-up,Venky Mysore, CEO, Red Chillies Entertainments Pvt Ltd said, “Red Chillies has consistently pushed the boundaries across the spectrum, creating and producing entertaining content and ensuring it engages audiences worldwide on all the different platforms. In a first for us, we are entering into a partnership with MSM, that will explore content production across different platforms – TV, digital and films.”

 “Over the last 20 years that we’ve been in the industry, we’ve served some of the best cinema and general entertainment to viewers worldwide. As a network, our focus remains aligned to becoming the first choice in television and digital entertainment. Towards that end, this alliance of MSM and Red Chillies is expansive and pans a spectrum of co-produced content not only across television and digital but also films. Moreover, this partnership adds to MSM’s already extensive library of blockbuster films” said  NP Singh, CEO, Multi Screen Media.

‘Dilwale’ is all set to have a clash with Sanjay Leela Bhansali’s ‘Bajirao Mastani’ on 18th December.

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