Superstar Shah Rukh Khan is promoting his upcoming flick with extensive vigor despite suffering from severe health hassles. The star while promoting his sleek film in Delhi emphasized that it is a family entertainer, with its theme being such that everyone can relish it together.

This Rohit Shetty directorial that will bring back the hit pair of Om Shanti Om – Deepika Padukone and SRK together, is all set to deliver yet another hit at the box office.

SRK, who in his elaborate career spanning over two decades has played many roles, has always been clear that he makes films for the audiences and masses. “My films are for the masses, similarly Chennai Express is for the masses and needed to be promoted extensively,” SRK said while addressing the crowd in the Capital.

Deepika Padukone, Shah Rukh Khan And Rohit Shetty
Deepika Padukone, Shah Rukh Khan And Rohit Shetty

He also appreciated his director Rohit Shetty’s films for having the strong aroma of entertainment in it. To elucidate he said, “Rohit’s films have a variety… comedy, drama, romance and action… everything. Chennai Express is a comedy film with a love story, but it’s definitely not like Kuch Kuch Hota Hai or Dilwale Dulhania Le Jayenge. It’s a family entertainer. There’s a little action too. It’s something that whole family can sit down and watch together.”

Since the actor recently had to undergo a shoulder surgery in May, he refrained from promoting Chennai Express with the craze he did his previous film Ra One. “I’ve always promoted my films extensively… this time it’s less because I am not well. I have recently got a surgery done. But I strongly feel that every film requires right marketing and promotions,” added Shah Rukh.

Talking more about the marketing strategies that are relevant depending on the premise and plot of a film, he said, “It (marketing) depends on the films that what kind of promotions it needs. We didn’t promote My Name Is Khan that much. Yashji (Yash Chopra) expired before the release of  Jab Tak Hai Jaan, but we promoted Ra One extensively worldwide.”

Chennai Express is scheduled to be one of the year’s most stellar releases given its plot and lead stars. Being SRK’s first release after veteran director Yash Chopra’s film Jab Tak Hai Jaan, this is going to be the year’s sole SRK film with all his fans frantically pining hopes on its success.

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