After Kick‘s bombastic trailer, the audience’s psyche is inclining towards the other two magnanimous releases this year – Happy New Year and P.K. The latter’s promotional activity will begin much later as the film is gearing up for a December release. And knowing Aamir Khan’s minimalist promotional stints, the promotions won’t be a loud affair. But Superstar Shah Rukh Khan likes it all king Size.
The Badshah of Bollywood has requested all his co-stars to keep two months’ bracket free before the release of Happy New Year for promotions. The actors have been specifically asked to not shoot at all during the spell but just focus on promoting HNY.
According to sources, Khan has in his mind planned out road shows in top cities in U.S.A & Canada to promote the film. Given that SRK’s fan following amidst the NRI crowd is huge, the promotional activities abroad will help in film faring brilliantly in the overseas circuits as well.
Another source close to the film also told Koimoi that amongst the activities being planned, even flashmobs are considered as an easy way to promote HNY. Barring street performances abroad, even in India the promotional activity is being chalked out and will be done on a massive scale. If reports of a leading daily are to believed, SRK wants his film to be leagues ahead of Kick or P.K.