Ship Of Theseus, an independent film that opened with a limited release, will now be screened in seventeen additional cities following its impressive word of mouth publicity in its three-week run at the box office so far. The phenomenal but unexpected response to the film has spurred UTV Motion Pictures into including Surat, Goa, Rajkot, Mangalore, Mysore, Chandigarh, Lucknow, Bhopal, Indore, Nagpur, Raipur, Vizag, Coimbatore, Patna, Jaipur, Trivandrum and Calicut to the listings, effective this Friday, August 2.
Initially, the film was slated for a July 19 release in Mumbai, Delhi, Kolkata, Bangalore, and Pune. A week earlier the distribution team initiated a unique Vote for the Film in Your City campaign, which empowered audiences to demand a release. A landslide response to the campaign soon saw Hyderabad added to the release list. By the second week, Chennai, Ahmedabad and Kochi had voted themselves into the fray with the resulting surge encouraging UTV to increase the number of shows and include more cities than earlier planned.
Presenter Kiran Rao said, “The audience response to the film has been overwhelming and unprecedented, and we couldn’t have asked for a better reception. It is so exciting and heartening to see the appreciation for the film continue to grow, and to find audiences in all parts of the country.”
The film’s Director, Anand Gandhi was buoyant about its success, “Indian audiences are not only ready for, but directly demanding insight, invention, beauty and meaning in their cinema. The need for a robust cultural environment has been vocalised at the box office. It’s loud and clear, and has forced a valid response – an expansion of the film’s release to more cities.”
Sohum Shah, the actor and producer said, “I had once romanticised that perhaps a film like this would receive its due recognition only years later. Surprisingly, the result has been prompt, extraordinary and deeply validating. The way Ship of Theseus is being celebrated is a mark of a truly exceptional times ahead for Indian cinema.”
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