Red Chillies Entertainments Pvt Ltd has always been at the top of the game, when it comes to digital and marketing innovations for films. And they have proved it yet again at The Mobbys Awards 2014 in Mumbai recently. RCE has bagged the Best Use of Digital Media in Marketing award for Happy New Year.
PL 2014 Champions, Shah Rukh Khan’s cricket franchise Kolkata Knight Riders (KKR) has won the Best Digital Team of the Year and Best Mobile Application/Content In Sports at the Mobbys Awards.
Manish Kumar, Head of Marketing and Digital, RCE and KKR has also got the Digital Marketing Professional of the Year award.
Directed by Farah Khan, HNY starring Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah is the ultimate underdog story where a team of ‘losers’ win the love of millions in their quest to pull off the biggest diamond heist ever!