After Paresh Rawal starrer Oh! My God received a lot of positive responses, Viacom 18 is all set to unleash another social satire this year titled Dharam Sankat Mein. The film stars veterans Paresh Rawal, Naseeruddin Shah and Annu Kapoor in key roles.
Naseeruddin Shah plays the character of a religious leader, named Neelanand Baba, in the film and a new promotional campaign has been launched featuring him to create buzz for it before the release of its trailer. In select multiplexes, the on-ground leg of the campaign engaged audiences with a registration desk wherein audiences could subscribe to become Neel Bhakts. Cyclists on their Neel Vahaans wearing Neel (blue) robes were spotted in various localities of the city, evangelizing the commandments of the new age spiritual path with a life-size cutout of Neelanad Baba, installed in the city and bathed in milk.
The film is being promoted on the social media with Facebook Page offers the countdown to the Neel Satsang, excerpts from the Neel Granth, a video that demonstrates the Neel Pranam and so much so as a Neel Anthem which is both groovy and funky.
Elaborating on the same, Rudrarup Datta – VP, Marketing at Viacom18 Motion Pictures said, “Dharam Sankat is one of the funniest social satires this year. We wanted to create a quirky marketing campaign that is out of the box yet one that reflects the wit in the film. Neelanand Baba and his in-your-face hilarious antics are sure to get your attention. Make sure you check out the coolest Dharam in town!”
Directed by Fuwad Khan, the film is slated to release on 5th March, 2015