As a guest blog post by one of our readers, Koimoi.com brings to you an open letter written to Salman Khan by his fan. Read on…

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Dearest Salman, Jai Ho! Not because the film is any good but simply because this is your favourite salutation these days.

This is an urgent call for you to come back from wherever you have strayed and get back to being this much loved rock star who wears his stardom light and unapologetically delivers his brand of entertainment. The good looking Romeo, the endearing tapori, the dude with an attitude who saunters in on the screen in style, mouths quirky dialogues with deadly punch lines, shows the perfectly chiseled body, sings and dances and sets the baddies straight with a panache. All this delivered with an unmatched charisma and style like nobody else. Please come back to doing all this as soon as possible!

Salman Khan in a still from 'Jai Ho'
Salman Khan in a still from ‘Jai Ho’

You are most welcome to do meaningful films with a good story and a powerful character. In fact, we are waiting for that but there is no need to be a role model in every sense and give a message through film etc. You entertain millions, make them forget their everyday drudgery for a while, give them vicarious pleasures and give them hope. It is a much greater social service than you can imagine. Not to mention the actual charity work that you are doing in every possible way. Trust me, you are doing enough and inspiring enough. There is no need to get on this slippery road of giving a message through films.

This marriage of entertainment and a socially relevant message is difficult to achieve in the first place. A carefully constructed screenplay, a proper characterisation, intelligent dialogue writing, realistic detailing, apt casting, good production values and a serious attitude to overall film-making could have probably made Jai Ho what you intended it to be. But with somebody as immature as Sohail Khan at the helm, it has become almost laughable. It is too childish and immaturely handled to be taken seriously and too boring to be entertaining. In an attempt to appear serious and meaningful, it has lost its capacity to entertain. And with the director’s inability to actually get serious and put together something meaningful, it fails to convincingly give out a message.

We know that you love your brothers and we love you for that. But that doesn’t mean they get to make these eagerly awaited event like films starring the colossus of a star. A film, that comes only once a year and has billions of rupees and huge expectations riding on it! I am sorry to say that Sohail has not grown as a filmmaker at all. He is still a kid getting his whims fulfilled by the big brother who he is in awe of. He doesn’t seem aware of the fact that times have changed, film making has changed and technology has changed. He doesn’t seem to realize that film making is a serious business and there exist things like coherence and consistency in a film. Even the seemingly illogical entertainers have a method in madness and once you adjust with the settings and get in the vein, they can entertain you. A film like Jai Ho demanded a much more of method and a deeper understanding of the subject as well as technique but Sohail has completely failed on this count.

Salman, you support your friends and people in need of support to their careers. We love you for that too. But turning the message of the film into the main criterion for casting is stretching it too far. It helps neither the film nor the actors. These actors are not going to get anything on the basis of their roles in Jai Ho nor is the film gaining anything by having these people around. So many known faces popping up in two bit roles might have been a good idea in a David Dhawan comedy. But here, it simply kills whatever little impact it could have had within the constraints of screenplay and direction. E.g.- The moment you see Genelia with amputated hands, you know it’s fake and you are instantly disconnected. The believability quotient becomes zero. Same goes with the corrupt cops, the army officer or the rickshaw wala. Unknown faces in these roles would have created a much better impact and would have lent some believability to this unimaginative fair.

The charity approach seems to have extended to the technicians as well. Music directors who have become tired, choreographers who are running out of ideas, cinematographer whose standard of work is pathetic and the overall low production values that give a very cheap, artificial and worn out look to the film is what Jai Ho has got. This is a bad news.

There must be expert technicians and specialists with proven credentials who may be dying to work with you. So what if they are not close to you? Give them a chance too. Some of your earlier films have had good technicians and the results were there for everyone to see. You have given opportunity to many newcomers and have made them big. Once in a while you can ignore them and do what is in the best interest of your film.

Just the good intention is not enough to make a good film. This film is lazily made. There is laziness in thoughts, in developing the story & the characters, in realistic detailing, in creating a larger than life experience, in shooting on real locations and in every other department. If this was a project close to your heart then it is totally devoid of the passion and the hard work that usually goes with such projects. The film banks heavily on the star power of the main character but doesn’t care to look after the proper presentation of even this main character.

I don’t think your fans mind a film with a good story and screenplay, intelligently choreographed action and the sleek look and feel of Ek Tha Tiger or Dhoom 3. Why assume that they don’t want it?

Jai Ho brings some questions to my mind. Are you getting overconfident? Have you started underestimating your audience? Are you taking things for granted? And most importantly, are you taking your stardom and popularity too seriously? So seriously that it’s becoming a burden?

Yes your stardom is big and your popularity is mind boggling but don’t let it alter your choices beyond a limit. It doesn’t work this way. Your real life persona and deeds have already inspired many to do good for others and to do many other things your way. You have media like Facebook and Twitter to interact with your fans and communicate whatever you want. There is no need to make a film for that.

Most of the critics have refrained from calling Jai Ho an outright bad film or giving it one and a half star like they used to do in the past. Many are writing in a resigned tone while some are making an effort to understand the psyche of your fans, expectations of a common man and what he looks for or likes in a film. But that doesn’t make Jai Ho a good film.

The film may still do well (looks doubtful, though) and that will be simply because of the love people have for you or because of the way business is run these days. Some of them may even like it but that doesn’t make ‘Jai Ho’ a good film.

The fact is that the film is a huge disappointment even for many fans and doesn’t do much for them.

Your intentions were noble. You wanted to put your stardom to good use. We appreciate that. But ignoring the main job of entertaining and putting a huge responsibility in inept hands is not a right way to go about it.

I think, Jai Ho is a serious slip –up. A well intentioned effort that has gone all wrong. Your main job and obligation is to engage, entertain and give people a good time in whatever way possible. Everything else is secondary. This is the motto that you have gone by so far and should continue to go by in future as well. If at all you have to make something like ‘Jai Ho’, it better be made by an intelligent and a capable director. Otherwise, keep doing what you are doing. You are doing just fine.

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65 COMMENTS

  1. A few comments on social media about Jai Ho:

    “The best thing about Salman Khan movies is that you can review them without even watching.”

    “Salman khan is the most eco friendly guy, saves paper by not doing any film which requires script. #respect ”

    “Bakwaas film….. but all the illiterate uncouth fans of bhaijaan will make this film a hit….. no wonder India doesn’t develop.”

    “Another dumb salman movie…..only thing to take away from his movies are headaches. ……this looks like ek tha tiger sequel the way this steroid fed gorilla rips off his shirt, growls and uses his paws etc……”

    “Faltu movie…… give your money to charity and earn good karma rather than waste it on a ticket.”

    “Agar Aapko haisa lagta hai ki hamne aap ki sirr dukhaya hai toh aap gaali math dijiye, instead cinema ke bahar 3 logon ki help kijiye aur unhe iss film dekhne se rokhiye.”

    “3 cheers for arbaaz and sohail khan..dono ne milkar bhai k career ki waat lagayi #jaiHO”

    FLOP HO !!!!!

    Jai Ho performance analysis – Jai Ho had no big actress, no big director, poor music and non-holiday release. The only thing the film has is Salman starpower. So it shows that Salman in his favourite genre (masala action) is able to give an opening of 17.5 crores based solely on his starpower.
    17.5 crores opening on its own is quite good but everyone thinks this is underwhelming for a Salman starrer as they expected 20 crores atleast. This means one of the following:
    a. Public expects too much from Salman, or
    b. Salman’s starpower has been overestimated
    Either way Salman will no more be able to give big hits with the masala genre. That genre is dead now. In south such films will run but north audiences tastes are different. For every Dabangg that becomes hit, there are many Himmatwala and Boss. Salman must change his films or he will go downhill completely.

    • Jai Ho Opening Day Business AnalysisIts Pretty Unusual Thing A Big Release Lower Down Its Ticket Price So That Large Number of People Can Watch and Enjoy It.The Golden Hearted Man SalmanKhanDid This. Jai Ho is a Film For Common Man, Their Problem and Their Life. The Film Has a Social Message to Help 3 More People If Someone Helped You Instead of Just Saying Thanks. The Creation of Human Chain an Effort to Bring The Change in The Society. To Make It Reachable to Everyone Salman Decided to Keep The Price For Jai Ho Tickets Low. He Gave The Message to Distributor and Theaters Owner to Keep ItLower.Where The Big Films LikeDhoom 3andChennai Expresshad Ticket Price as Much as 900 RS and 400+ RS Respectively. ForJai HoIt was Not Even Close 350 at Highest Price. Tickets are Available for Even 100 Rs forJai Hoat Lowest. This is WhatPeople’s Man Salman KhanWanted, Make It Open For Everyone and Take Home The Social Message with You and Help People.So With Such Low Tickets Price IfJai HoGot an Opening of 17.55 crores Nett ThenNo Way it Is Bad Business At All. Everywhere The Tickets Price is More Than 30%LessSome Places Its Even 50% Less If We Compare withDhoom 3. Now Do Your Math, Hope You Get It… Jai Ho…

  2. This open letter is from a Salman fan, not Salman fans.

    I’m a fan too. I thoroughly enjoyed Jai Ho. Loved the movie. My family loved the movie, too, and they learnt some valuable lessons as well.

    Salman, I’m with you on this movie. Thanks. Jai Ho.

    • yes bro….i’m also with u anh salman bhai

      In Ammir Khan’s language :
      fans hain hum Salman ke
      Humpe kiska zor
      Ummedon ke sooraj
      Nikle chaaron ore
      Iraadein hain fauladi
      Himmati har kadam
      Apne “Jai Ho” ki kismat likhne
      Aaj chale hain hum DEKHENE ….JAI HO………….”

      jai ho…………..bhai………..i saw 1st 1st show………all people were roaring jai ho and enjoyed a lot………Jai ho is again Block bluster………………..Salman bhai’s acting is outstanding and excellent……………..public say”Jai ho is far better than CE, KRISH-3, DHOOM-3, EK THA TIGER”.

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