Red Chillies Entertainments Pvt Ltd announced that the first look of its Diwali release, Happy New Year, will be unveiled on 14th Aug at Sahara Star Hotel in Mumbai. The entire cast of the film including Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani, Vivaan Shah will be present there along with the director Farah Khan, Music director duo Vishal-Shekhar and Producers. It will be Happy New Year presents “Indiawaale” celebration.
Indiawaale sentiment is an integral element of the film hence on the eve of Independence Day, the first look of the film is being launched as a part of Indiawaale celebration. Unlike other trailer launches, there will be surprise performances based on the theme of Indiawaale and a huge digital campaign has been put in place to make sure that the trailer is seen by most of the audiences of Indian cinema across the globe.
Farah Khan said, “Happy New Year has been my dream project for a very long time and I am thrilled that Shah Rukh and I got back after 7 years to make it. The first look is all important these days and we have worked very hard to make ours exciting, entertaining and encompassing the spirit of our film!!”
Venky Mysore, CEO, Red Chillies Entertainments Pvt. Ltd., said, “It has been a pleasure for the Red Chillies team to be producing perhaps one of the biggest movies in Bollywood history. We eagerly look forward to ‘Diwali’ to bring it to the audience worldwide.”
This trailer launch is not just for the media, but also for the fans across the country. Some of whom will also be present for the launch.
Happy New Year is a rollicking, flamboyant, colourful, witty, action-packed musical bonanza. The film is produced by Red Chillies Entertainments Pvt Ltd and distributed by Yash Raj Films worldwide. The mega film will release this Diwali in Hindi, Tamil and Telugu languages.