I will remember Happy New Year‘s trailer for many years to come. Not because it was anything out of the ordinary in terms of novelty but surely it was a spectacle one cannot miss even if they want to. This was exactly the kind of impact Superstar Shah Rukh Khan wanted to have on the audiences and the Baadshah has entered 2014 in style. The trailer is merely an ordinary one which infuses all the necessary Bollywood elements needed to make a masala film. But the gorgeous canvas is ogle worthy and the scale on which the film is mounted too is outstanding.
But does the trailer impress? In half measures. While I truly believe filmmaker Farah Khan is someone who has ingrained in her system the pedigree of Bollywood cinema and her films reflect that well, the Tees Maar Khan fiasco proves that the lady has had hiccups as well. If one remembers the little nuances of Om Shanti Om‘s first half, where Arjun Rampal asks Satish Shah to add a Manmohan Desai angle to his film, is quite a testimony of the fact that if anyone understands Quintessential Bollywood, she does!
The trailer opens with a fascinating shot and then progresses into introducing ‘6 Losers’ who plot the world’s most elaborate heist. Entangling this with a dance competition is a clever thought but to execute the same is a challenge. Probably the nitty gritties of that has been reserved for the film alone, but the trailer doesn’t have many thrills as expected. Except for that one scene where SRK is performing an underwater stunt and the other which is done on a helipad, the rest have a very lukewarm impact.
The humor factor probably will work well for it. Be it Deepika’s twang that seems borrowed from Rakhi Sawant or the scene where SRK very comically reveals to Boman that they will have to participate in World Dance Championship, both had me in splits. Even the ‘Madar’… Chhod na yaar scene had me laughing. But the point of the film is to blend its humor, color, vibrance, the effervescent feel in a watchable story.
If trailers are anything to go by then the film might find it impossible to soar above average but if you prefer to forgive Farah Khan for Tees Maar Khan and believe in her like me, then Happy New Year probably has a consistent, watchable and semi-novel story to tell about how six losers participate in a dance competition and perform the world’s most wicked robbery. It appears gourmet and might just turn to be in sync with its looks and turn out delicious!