The trailer of Shah Rukh Khan’s Happy New Year, which released recently, has created a historic trends of viewing thanks to the use of new digital platforms. The film’s digital and marketing being handled by Red Chillies Entertainments Pvt Ltd was on the top of its game. The involvement of fans in the trailer launch that took place in Mumbai was another concept that helped the Happy New Year fever soar.

Shah Rukh Khan in a still from movie 'Happy New Year'
Shah Rukh Khan in a still from movie ‘Happy New Year’

This was the first time that newer platforms on digital medium were opened for the trailer keeping the user preference in mind. Red Chillies used all possible Digital Platforms – Social Media, Mobile (VAS), DTH & Application Economy to ensure a large user preferred reach for the trailer.

The distinguishing feature was that HNY trailer was first launched on Facebook’s native video player using an application wherein the trailer was not only launched on the Facebook page of HNY but also the timelines of all the users who subscribed to the app. Also HNY became the first film to be launched on Whats App messenger. The total views of the trailer from all platforms cross a record breaking number of 4 million in 24 hours.

Now, enjoy reading koimoi.com on your Windows Phone, iPhone/iPad and Android Smartphone

Check This Out

16 COMMENTS

  1. HA HAVE YOUTUBE PAR HISTORY NA BANAVI ETLE GAME TENI HISTORIC RECORD BANAVYO & PROMOTING WITH SRK AND #HNY KARE RAKHO KHALI KHOTU PROMOTION…!!!

  2. Fake number, HNY official trailer flop on YouTube only 0.7 million view in 6 days.
    Red chillies provide fake data saying 2 millions. view on YouTube.
    hey koimoi check data on YouTube and compare with data reported online.Totally Fake

    • read it carefully hater, it was released on 3 utube channels and fb and send to viewers who subscribed it on twitter, lol just type any rubbish without understanding fact, u didn’t like it doesn’t mean world will not like it.

  3. bakwaas trailor, no where comparable to chennai express d3, kick singham returns or bangbang,the prices in bollywood have topped out and hny will confirm it and if raju hirani and aamir fail to deliever in pk well,doom time for bollywood in the next year.

  4. Kuch bhi fake dal mat admin. Tu bhi SRK chamcha hai kya. HNY ka Trailer bakwass hai use achha toh bang bang ka trailer hai.

  5. Pay attention haters….
    1. Biggest hit of deepika = # cheNNai_express& # happy_new_year
    2. Biggest hit of anuskha sharma =

    # rabne_banadi_jodi& jab_tak_hai_jaan
    3. Biggest hit of kajol = # DDLJ
    4. Biggest hit of juhi = # Darr
    5. Biggest hit of shilpa shetty = # Baazigar
    6. Biggest hit of preity zinta = # veer_Sara
    7. Biggest hit of sushmita sen = # main_hoon_name
    8. Biggest hit of Rani mukherji = # kuch_kuch_hota_hai
    9. Biggest hit of karishma kapoor = # DTPH
    10. Biggest hit of Aishwarya rai = # DEV_DAS
    Do u kNow what iS common in all those movies…
    # SHAHRUKH_KHAN……
    Just wait till Diwali..
    The lion (SRK) will destroy each & every record….
    # aa_rahe_hai_india_waale
    # KiNG_CHARLIE_SRK

  6. all desperate haters of srk are trying there best to insult him.
    they cant even understand fact that trailer was released on fb, 3 utube channels and sent to all viewers who subscribed it on twitter. lol some haters are so dumb from mind also.

LEAVE A REPLY

Please enter your comment!
Please enter your name here