If you are expecting to see the songs of Dhoom 3, you’ll have to wait for the film. Premier Production House Yash Raj Films and Aamir Khan have decided on not revealing the full song video of any of the songs from their upcoming film Dhoom 3.  It is the first time in the history of Bollywood that something of this kind is being undertaken. Usually songs make for the films’ biggest stay and is used as a marketing prop for most ventures. however, marketing giants Aditya Chopra and Aamir Khan are trying something unusual for the film which is to redefine the contours of Bollywood films. The film by this stunt will end up saving nearly 50% of their television budget which is withheld by ventures to promote their music.

Aamir Khan in a still from Dhoom 3
Aamir Khan in a still from Dhoom 3

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 Dhoom 3 will not show any of its songs either on television or internet or on any other promotional platform. Only one promotional video track is out with Katrina Kaif dancing to the film’s title song Dhoom Machale. The makers have decided to rather reveal song teasers of 30 seconds for the audiences to get a glimpse and feel of the songs . Audiences will be able to see the full song only in the film. Whether this brilliant marketing stunt fails or thrives is yet to be seen, but the new vein of thought is always welcome.

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