Dolby Laboratories, Inc. (NYSE: DLB) and Yash Raj Films., announced that the much awaited and anticipated movie, Dhoom:3 will be releasing in Dolby Atmos – the latest cinema sound technology. Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a life-like cinema sound experience.
“We are really looking forward to the release of Dhoom 3 in Dolby Atmos which will help bring alive the action thriller for our audiences in the cinemas. Great audio has been one of the key attributes of the Dhoom franchise, and this technology helps make the overall experience more realistic for our audiences connecting them with the thrill, excitement and the great music of the movie,” said Aashish Singh, Vice President – Production, Yash Raj Films Pvt. Ltd. “We believe that with Dolby Atmos, we are ushering in a newer, better and bigger experience for the movie-going audiences that will truly envelop them into the grandeur of Hindi movies, elevating the complete cinematic experience while watching Dhoom:3.”
The Dhoom franchise has been a tremendous success among Indian audiences around the world, and Dhoom 3 is all set to pump up the adrenaline again. Produced by Aditya Chopra, Dhoom 3 is written and directed by Vijay Krishna Acharya, popularly known as Victor, who has written Dhoom & Dhoom:2. The movie will star Aamir Khan, Abhishek Bachchan, Katrina Kaif and Uday Chopra in lead roles.
All set to release on 20th December 2013, Dhoom:3 will receive a native Atmos mix at YRF Studios, which has been upgraded to be capable of mixing in Dolby Atmos.
Commenting on the announcement, Pankaj Kedia, Country Manager, Dolby Laboratories India said, “We are very excited and extremely delighted to work with one of the pioneers of the Indian cinema industry. Yash Raj Films have always set benchmarks in aiming to provide the best content to audiences not only in India but around the world. With Dhoom:3 in Dolby Atmos, the audiences would be treated to the most realistic cinematic experience amplifying the action, emotion, excitement and thrill of the movie, like never before.” He further added, “As we move forward in this association, we are committed to offer the Indian audiences the best of Bollywood’s cinematic experience.”
Now, enjoy reading koimoi.com on your Android Smartphone. Download the FREE App right here.