YRF as always has done the unpredictable and achieved a feat that none of its other contemporary houses could do. It’s no mystery that the Khans – Aamir Khan, Shah Rukh Khan and Salman Khan enjoy a huge fan following back in Pakistan and their film’s releases are celebrated like festivals there as well. But due to recent controversies and issues, there was a ban on releasing Indian films in Pakistan.
A court order had been issued with response to a petriiton filed by TV talk show host Mubashir Lucman, following which it was slated that no Indian films will be released or censored in the neighbouring country. The order, basically a major consequence of a huge conflict between the major TV channels in Pakistan, was masterminded and struck with one of the channels defying the rules and complaining of not having the rights to telecast several heavy budget Bollywood films.
With Dhoom 3 releasing tomorrow, YRF has struck gold with this deal. Dhoom 3 would be the first Indian film to release officially in Pakistan, following the ban which prohibited releases. Therefore, it is also the First film of any Khan to touch base on the Pakistan soil and that is an added feather to Aamir and the entire Dhoom 3 cast’s cap!
Other films that previously released in Pakistan basically did it via UK while Yash Raj films have unbelievably done the unthinkable. Dhoom 3, which caters to a large variety of audiences, is all set to captivate everyone: from ages eight to eighty and is therefore one of the most anticipated and popular releases of the year. And given its extremely crowd fanatic franchise, the film would be nothing short than being stellar!
Dhoom 3 releases on the same day globally, that is 20th of December, including Pakistan, which the YRF team considers a special market. And the great news is the film was cleared without a single cut in its final rushes by the Sindh Censor Board, which again is a powerful achievement.
All in all with D 3 hopefully clearing away the mildness at the box office with a huge bang, its unprecedented hype and euphoria will definitely help it sail through everything, be it in India or Pakistan!
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