The satellite rights of Shah Rukh Khan’s upcoming flick Chennai Express has been sold for 48 crores. The punchline of the same is that if the film rakes up beyond 100 crores, its producers stand a greater profit rate!
Reportedly an upcoming channel called End Films has bought the Satellite rights of the upcoming Rohit Shetty directorial. End Films, owned by Zee has grabbed the lucrative opportunity of bagging a SRK-starrer in their first stint. The deal also says that if Chennai Express joins Bollywood’s 100 crore club, the company will provide a higher price for the same.
The deal is a lucrative one for both UTV-Red Chillies and the channel and given SRK’s star value and his vigorous promotional strategy, he is leaving no stone unturned to ensure his film is monetarily beneficial for all!
Directed by Rohit Shetty, Chennai Express is all set to release on 9th August, 2013.
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