YRF’s forthcoming venture Bewakoofiyaan‘s First look poster has been released by its makers. A contemporary slice of life story which turns set notions about relationships on their head is directed by Nupur Asthana and has been written by the versatile writer/director Habib Faisal.
The poster looks extremely funny and tricky and promises a lot from its look! The film is produced by Aditya Chopra and marks Nupur’s second film for the Studio, after her successful directorial debut last year with Mujhse Fraaandship Karoge, under the Y Films banner.
The poster features the film’s lead stars Rishi Kapoor, Ayushmann Khurrana and Sonam Kapoor, giving a variety of expressions.
The story is about Mohit, a marketing whiz kid vying for a step up the career ladder and Mayera, a financial brain with a penchant for shoes. A young middle-class corporate couple that’s ambitious and likes the good life too. They work hard and party hard! The couple is passionately in love with each other and believe that they can live on love and fresh air! Too filmy isn’t it?
But, well as every other filmy couple, Mohit and Mayera too have a obstacle in their love life! It’s Mayera’s willful bureaucratic father V.K Sehgal. The obstinate old man believes that only a rich man can bring Mayera happiness and a mid-level executive like Mohit simply isn’t good enough!
Exactly how fragile are relationships in these times where consumer lifestyles dictate their very nature and intensity? Who gets the last laugh when recession strikes and the lack of money tests love… credit-card-junkies private-sector Mohit-Mayera; or safe-playing sarkari, V.K. Sehgal?
Bewakoofiyaan releases worldwide on 14th March 2014.