However seems like Akshay could not create the same magic in Joker as he did in his earlier two movies.  Jism 2 on the other hand, was a gamble. Director Pooja Bhatt went against the odds and roped in an adult film actress Sunny Leone, to make her debut in Bollywood. Arunodaya Singh who’s also a newcomer, and Randeep Hooda who is still yet to make his mark in movies were casted to act alongside her. However Jism 2 managed to make more money at the box office collections than Joker. One one hand Jism 2 made 33 Crores plus on the other Joker made  a mere 20 Crores plus in it’s 1st week, and it is highly unlikely for the movie to even cross 30 Crores.

Akshay Kumar In Joker Movie Stills and Sunny Leone in Jism 2 Movie Stills

Talking about the scripts both the films had very fictional scripts. Joker talks of how a rumour about aliens invading a small village in India has the media go in a frenzy. While Jism 2 talks of a tried and tested script of a good-cop gone bad, and a jilted lover all set to extract revenge. Going by the numbers Joker made 4.60 crores approx on the opening day in box office collections, while Jism 2 made 7.50 crores approx on the opening day.

Going by the responses people seemed to cite a poor script for Joker, however Jism 2 scored brownie points on the love- making scenes between Sunny Leone  and Randeep Hooda. Akshay and Sonakshi  on the other hand had a fizzed out chemistry in Joker. Jism 2 which was shot in exotic locales in Sri Lanka seemed to have also worked out well for the film’s popularity. Joker’s locations seemed exactly like a film’s set shot in any studio.  The songs of both the films weren’t that great either. Chitrangada Singh who performed on “I want justa you” an hot item song in Joker, did not create that impact . The song “Maula “ from Jism 2 did become a hit than the other songs in the album.

However, a few love making scenes cant be the only deciding factor of a movie’s reception.  A long standing debate in Bollywood seems to rise, again- Does Sex Really Sell in Bollywood?

Jism 2 will make whatever money it can for 2 more days after which Ek Tha Tiger will take over the box office. Lifetime collections of Jism 2 will not be more than 33 Crores. The Bhatt’s excel at making small budget films but somehow will fail this time to please the distributors.

However the trouble lies in the fact that it would now immediately end its run around the 30 crore mark. While this would be actually much better than the likes of major multi crore biggies like ‘Players‘ and ‘Tezz‘ which vanished without a trace early this year, the fact still remains that from audience perspective the film couldn’t deliver as promised. Those who wanted to catch the film did that in the opening weekend itself but beyond the target audience the film couldn’t fetch any audience whatsoever as the word of mouth wasn’t conducive to any non-‘Jism’ fans to step into theatres.

It could well be a ‘thodi khushi thoda gham’ scenario for the Bhatts. On one end they have managed to demonstrate enough clout in terms of franchise value and brand placement by ensuing that their film made the required moolah to keep them in green, on the other they have not able to build further audience base for this genre and subject, something for which there was actually an opportunity, what with Sunny Leone in their folds. The film has made its money but it would be interesting to see what do Pooja Bhatt and Mahesh Bhatt plan next for ‘Jism 3′ which they have already announced for next year.

As for the other two releases of the week, ‘Krishna aur Kans’ and ‘Yeh Jo Mohabbat Hai’, they struggled to complete even a week in those select screens where they were played and failed miserably at the box office.

With a face and body like that, Sunny had a very active high school, though her close friends and relative maintain that she was more into sports than anything in her early teens. At the age of 18, this middle – aged adult film actress discovered her bisexuality. She was gearing up to have a career in pediatrics when she was introduced to the clientele and agencies of her industry by one of her classmates who part – timed as an adult film actress. Thus began her career. Her 1^st project? Well, she was taken up as the Penthouse Pet in the year 2001, March issue. Since 2011 , she has been dating Daniel Weber.

Now coming to her Bollywood wagon which hit start with Jism 2. Keeping in mind that Jism 2 is set at a estimation of 27 crores at the box office, we can easily compare it up to a few other recent releases.

Starting with the February 2012 release, Jodi Breakers. This Ashwini Chaudhary  script and direction starred Madhavan, Bipasha Basu, Helen, Pradeep Kharab and many more. The story revolved around the leads, Bipasha as Sonali and Madhavan as Sid , trying to get people comfortable divorces, thus freeing them form a toilsome relationship. Just like any other movie, due to misunderstandings between Sid and Sonali the work falls apart, eventually love strikes and the story flexes. The movie was no fresh salad to the cine goers palate and needless to say, failed to impress, even though it had names like Bipasha and Madhavan involved.  With around 10 crores at the box office, it is not even close to Jism 2.

Teri meri Kahani comes close though. With a 26.30 crores at the box office , maybe we can say so. But considering the film is directed by Kunal Kohli and has names like Shahid and Priyanka involved, did not fans expect it to be ground breaking? Just like the couple’s previous work, Kaminey?  While the trailers made us think of an earlier Sonam Kapoor and Shahid Kapoor failure , Mausam, the movie failed to inspire the avid cine goers.

Now talking of Karisma Kapoor!, Dangerous Ishq, her  apparent comeback movie in Bollywood received a miserable 6 crores. This Vikram Bhatt film starred names like Jimmy Shergill, Rajneesh Duggal, Divya Dutta and more alongside the once sensational actress,  Karisma. Really, who would have known a Sunny Leone 1^st strike would do better than a Karisma Kapoor film! May be Karisma, luck would change if you could add an “h” after the “s” in your name.

Okay, my silly numerological nonsense aside, moving on to Tere Naal Love Ho Gaya. This Mandeep Kaur film brewed romance off newlyweds Reteish and Genelia and did a decent 22 crores at the box office. But do notice, with Genelia and Reteish being in Bollywood ground for quite some time now, wouldn’t one have expect them to do at least better than a debutante ? Especially when the movie also boasted of  an Atif Aslam number? But then again, Bollywood has seen too many movies fail to impress, while their music scores did.

Ek Deewana Tha, the February 17 release was a fresh love story in the Valentine’s Day weekend and had A. R . Rahman’s music  to sport.  To add to that, it worked on the religious ground and complexities of love when dealt with by in Indian families. This Gautam Menon film starred Prateik Babbar and Amy Jackson. And one may say, it was nothing near the Jism 2’s 27 crores at the box office , but with a low budget sideline, this movie’s 6 crores is kind of decent.

Now, some bigger names that could not do half as good as Leone at the box office. First, let’s talk Department. I mean, seriously, it starred THE Amitabh Bachchan! Who’s Sunny Leone, it should have done better than the Khans, right? Or perhaps it is time to face the harsh fact that the Bachchan magic does not roll that good anymore.  An 11.88 Crores at the box office is all what this Rana Duggabati and senior Bachchan movie did. Oh, also, pardon me if I forgot to mention that this May 2012 release also starred Sanjay Dutt and was directed by, wait for it, none other than Ram Gopal Verma. But then, again, he also directed RGV Ki Aag, right ? Maybe it is the fan’s fault after all if he or she had expected a hit.

So you thought Abhay Deol was all for films with a difference and the new shining star at the Bollywood horizon and so on? Well, think again! Because, Shanghai, the June 2012 Dibakar Banerjee film did a 23 crores run at the box office even after adorning names like Emraan Hashmi, Abhay Deol , Kalki Koechlin and Tollywood big shot Prosenjit Chatterjee.

Tezz, the April 2012 Priyadarshan project , got itself a scanty 17 crores at the box office even after flashing names like Ajay Devgan and Kangana Ranaut and having a comparatively larger budget including its outdoor shoots.

Even the Abhishek Bachchan, Sonam Kapoor and Bipasha Basu starring Players got itself just 2 crores more than the Sunny Leone movie, Jism 2. Listen, I agree I’ve given a little too much credit to Sunny Leone’s bag for Jism 2’s earning but it seems fit as the movie’s extensive campaigning starred Sunny Leone at its fulcrum. Will it be too hard to say the success can be vastly owed to her? That is for you to decide.

After all, Sunny comes with more than  5 awards already in her purse from the adult film industry, including two AVN Awards in 2010. She is not just an actress or Penthouse photo babe, but also directed around 39 adult films herself and in collaboration. And her once romantic date with Daniel Weber is now a successful marriage. I think we ought to give the girl her due credit.

Randeep Hooda and Sunny Leone In Jism 2 Movie Stills

Considering the fact that the movie was made on a small budget, one cannot claim that the movie is at a loss. However, the distributors who purchased the film at high prices might have something to say here. Jism 2, it seems will not even cross the 34-35 Crores barrier.

Gangs of Wasseypur 2 might actually wash off the film from theaters this week, whereas Ek Tha Tiger will make sure the movie doesn’t see a 3rd week.

From the looks of it Jism 2 will reach a maximum figure of 27 Crores in its 1st week and a lifetime collection of somewhat 30-31 Crores. The movie has undoubtedly proved to be a huge loss for the distributors and failed to establish Sunny Leone anywhere close to an actress.

Arunoday Singh and Sunny Leone In Jism 2 Movie Stills

After the release of Gangs of Wasseypur 2, Jism 2 will suffer even more as it is already running on a limited number of screens across India. Though the film is doing well in some urban multiplexes and single screen theaters in non-urban districts it’s fate at the box office is expected to come to an end.

Sunny Leone In Jism 2 Movie Stills

As I think of the pathetic 132 minutes that I spent yawning, fidgeting, munching popcorn and paying occasional visits to the restroom, here’s what I make of the 10 main reasons why Jism 2 didn’t work:

1) Sunny Leone! The reason why people went to watch Jism 2 is the reason why the film falls flat on its face. Her sizzling hot photos and videos may have adorned your desktops and laptops in your ‘private times’, but in Jism 2, she is totally ‘thanda’! Every inch of her frame looks so very plastic that she could even give tough competition to many of our new B-town stars.

2) As far as I remember, director Pooja Bhatt had told in an interview that she has made her heroes too strip in the film. (Now don’t get excited as you will be highly disappointed!) If her idea of male-stripping is that of a lungi-clad Randeep Hooda massaging Madame Leone’s bare back, then I must say she needs to do some thorough research on the word ‘stripping’! Reason enough for the film to stride towards failure!

3) Having talked about two of the leads in the film, how could the third one be left behind? Arunoday Singh undoes all that he had done in his last film ‘Yeh Saali Zindagi’. Not a single expression on his face for even a moment in the film! Whether he is making out with the porn star, or stealing data from Mr. Hooda’s laptop, or even killing his Godfather, the muscles on his face don’t budge an inch from their positions. Is that how you act Mr. Singh?

Arunoday Singh and Sunny Leone In Jism 2 Movie Stills

4) The storyline, if at all there is any! Even till now, I failed to understand why on earth an Intelligence Bureau officer would make out with a porn star and then hire her as a secret agent on a mission to obtain some data from a terrorist?? If Madam Bhatt could please explain it to me, I would really be enlightened!

5) The pathetic dialogues forcefully mouthed by the actors are another reason which makes the audience go ‘bwaahhhh’ while watching the film. Samples: ‘Ek terrorist ko maarna punya ka kaam hota hai’, ‘Jo aadmi sochta hai ki woh kal khush hoga, who kabhi khush nahin hota.’ I could go on and on but I choose to forget those terrorizing lines!

6) Old habits die hard. Watch the film and you will realize why I am saying this. Panting, panting and more panting! This is what our leading lady keeps doing through the entire length of the film. No matter she is crying, staring, talking, or making love to her partners, Sunny Leone just takes deep breaths in and out. Someone please tell her there are better things to do in front of the camera!

7) Weird characterization of the actors in the film makes me wonder if Pooja Bhatt was attempting to make an erotic thriller or a comedy film. While Randeep’s Kabir listens to songs by Mukesh, Sunny’s Izna runs to and fro between her two lovers! And Arunoday’s Aayan cries more than he drinks, and pleases himself by panning a pencil torch over Izna’s body while she is asleep. Whatever all that was supposed to mean!

Randeep Hooda and Sunny Leone In Jism 2 Movie Stills

8) The climax of the film confirms why Jism 2 didn’t work at the box office. Aayan gives Izna those cute little homoeopathic medicine bottles to poison Kabir’s coffee, and our Izna thinks that Kabir is a fool who will happily gulp the coffee?? As if he won’t find out what she had been doing all along? Give us a break folks!

9) The overall pace of the film is too slow, and the script is not well-bound. As can be explained, if your shoe laces are not tied properly, you are bound to trip and fall on your face. This is exactly what happens to the film as well. If only Beti Bhatt could weave the story properly, there could have been some saving moments for the film and us too! But alas! (Sigh!)

10) The music of the film and the costumes of Sunny Leone adds petrol to the fire in which Jism 2 burns. Apart from Maula, the other songs fail to strike a chord. And so does the background music. Unlike most other Bhatt films, which generally score well for their music, Jism 2 fails even in this area! Poor guys!

Hunt for your favorite buys in the ongoing sale season and give this film a miss. Or better still, if you have been deprived of sleep for quite some time, then you are most welcome to go and catch Jism 2 in your nearest theatre!

Sunny Leone and Arunoday Singh (Jism 2 Movie Stills)

Even though the movie might look like a box office disaster, the fact that it was made on a small budget of 7-8 Crores makes it a profitable venture. The movie is now headed toward a 1st week box office collection of 25 Crores.

The release of Gangs of Wasseypur 2 this week will badly effect the box office destiny of Jism 2 and Ek Tha Tiger won’t let it breathe in the following week. Jism 2 will make whatever money it can(which will be a considerably small amount) this week itself.

Even though the euphoria settled down after Friday shows were concluded, the film had already made huge moolah with as astonishing 7.5 crores coming on the opening day. Add to that one crore which had come the previous day from paid previews and the film was already sitting pretty on 8.5 crores.

Sunny Leone and Randeep Hooda In Jism 2 Movie Stills

Expectedly though, the film showed a massive fall (around 30%-40%) on Saturday and this was due to two reasons. First and foremost the film had seen its saturation point being reached on Friday which means it would have been near impossible for it to show similar collections on the next day too. Moreover, not just were majority of reviews negative, even the word of mouth was tilted more towards bad to average. Though critical appreciation or rejection hardly matters for a film belonging to this genre, audience verdict was important. That hasn’t really been in the favour of this film which means there would be struggle from this point on.

Commercially though, the job has been done for the film. When it was expected that the film would at best collect 12 crores over the weekend, that number was reached by close of Saturday itself. The film is now sitting pretty on a 20 crore base after a good Sunday, which is simply huge for a product that has been made on a very low cost. This also goes on to show that right costing, brand quotient as well as smart marketing with some element of curiosity attached to a product can aid a film arriving into a safety zone sooner than later.

Meanwhile other two releases of the week, ‘Krishna aur Kans‘ and ‘Yeh Jo Mohabbat Hai‘, opened to empty houses in whichever centres they were released. With collections reading in thousands, even the print and publicity cost won’t be recovered for these films. In that aspect ‘From Sydney With Love played’ it’s cards smartly and postponed it’s arrival instead of getting sandwiched in a horde.

The 1st weekend of Jism 2 is as follows:

Thursday(Paid Previews) – 1.05 Crores

Friday – 7.50 Crores

Saturday – 4.50 Crores

Sunday – 7.00 Crores (Early Estimate)

Randeep Hooda and Sunny Leone In Jism 2 Movie

What can be disastrous for the distributors is the fact that the box office was worse affected in regions where Jism 2 had taken a good start on Friday. Consider CI, CP and Rajasthan and you will realize that the movie witnesses a drop of over 30-40% on it’s very second day. This is indeed astounding as the box office collections generally increase on weekends.

As per claims the movie was made out of a budget of 6-7 Crores. Add to it another 4 Crores on publicity. The Bhatt’s it seems have nothing to lose in this game. However, the distributors which bought the movies for humongous amounts of money will suffer the most in this case. There is no reason to believe that Jism 2 will recover on Sunday. The movie it seems will end up a disaster at the Indian box office.

Sunny Leone and Arunoday Singh In Jism 2 Movie

However, the initial hype will be over now and bad reviews and negative word of mouth and social media trends will have a disastrous effect on the box office journey of the film. The opening collections have been pretty decent but if it doesn’t manage to gross some better numbers in the weekend, the movie might end up being a disaster for the distributors. The only thing which might help Jism 2 as of now is the fact that it was the single big release this Friday.

The movie is one of the most highly anticipated ones this year. Huge publicity including twitter, Facebook and YouTube campaigns have created a hype of sorts.

From the looks of it the movie it seems will make 5.50 Crores nett on Day 1 at the Indian box office. This isn’t a very big number but a pretty decent number for an ‘A’ rated film in India. The 1st weekend will be crucial for predicting the fate of the film at the box office.

Randeep Hooda and Sunny Leone In Jism 2 Movie Stills

This means the stage is all set for ‘Jism 2‘ to make moolah. The film has made some good news ever since it was conceptualised. With Sunny Leone landing in India this week, there is added curiosity about her and the film. The songs have been tuneful too while the name Bhatt carries a weight of its own. The film’s theme though is a double edged sword. While it is good enough to entice youth, for family audience it could well mean a deterrent. This would show in the collections as well which are expected to be good but not mind blowing.

All of this means that collections in the range of 40%-60% (depending upon centres and multiplex v/s single screens) are pretty much on the cards with expectations of a better showing as the weekend progresses. This should still be good enough for the film as it has been made at a moderate cost and hence anything over a 10-12 crore weekend would be a matter of celebration for the makers. In fact these numbers would be quite good for a film of this genre since these were the lifetime collections of ‘Hate Story’ that had released earlier this year.

Meanwhile ‘Yeh Jo Mohabbat Hai‘ are arriving in a rush which is surprising since they come from the banners that had once made quite a few Bollywood potboilers. Former has still been reasonably promoted well though latter would struggle to make its presence felt. On the other hand animation film ‘Krishna aur Kans’ is arriving out of nowhere. Expect 5%-15% footfalls for these films in the select screens they release.