Special 26 To Take A Head Start Over ABCD | Box Office Predictions
Two prominent films are releasing this week, Special 26 and ABCD – Any Body Can Dance. Between the two, no prize for guessing that it’s the former which would make a quick head start. With Akshay Kumar in the lead, this one is benefiting from some striking promos that have caught one’s attention. However its target audience is very different from the kind that Akshay has enjoyed over the audience. This means that unlike his last release Khiladi 786 which had opened better in single screen theatres, Special 26 is one of those rare Akshay starrers that would find better footfalls in multiplexes in comparison.
The film isn’t one of those quintessential ‘masala’ no-brainer entertainers and is a biopic with a realistic treatment to it. Of course with Akshay in there, it has been designed as an entertainer. However since one can’t expect an overdose of ‘naach gaana’ as well as action or comedy filling the narrative, something that the actor’s films typically boast of, the audience base would be relatively restricted.
This means that on an average, the film should take a 50%-60% opening which should be good at an all-India level, considering the mega release it would get for itself. Overall too the film’s graph is expected to follow the lines of OMG – Oh My God. One does expect this to be a good quality affair though since Neeraj Pandey is at the helm of affairs. Moreover the supporting cast of Anupam Kher, Manoj Bajpai and Jimmy Shergill should add their weight as well. Special 26 is one of those films that has long legs to enjoy a good ride if the end product is good and is liked by the audience.
On the contrary ABCD – Any Body Can Dance would have to create it’s presence amongst the audience since it hasn’t been backed by good promotion. One would have expected the first 3D dance movie to come out of Bollywood to see some massive campaign around it. However that hasn’t been the case which means this Remo D’Souza directed film with Prabhudheva in the lead would find it tough to go beyond the 30%-40% occupancy on its arrival. Only some strong word of mouth could help it sustain itself in theatres.
Joginder Tuteja tweets @tutejajoginder
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