Shah Rukh Khan’s Ra.One: Profit & Loss Account
Komal Nahta
Now that it is established that Ra.One cannot touch the business of Bodyguard in India and that it will fetch more revenues than the Salman Khan starrer in the Overseas circuit, the question being asked is: Is Ra.One a hit or a flop?
The answer is, it is neither a hit nor a flop.
Then what is it? Well, it’s a successful film but not big enough to be referred to as a hit.
On an investment of Rs. 135 crore of Eros International, the corporate house will stand to make a profit of Rs. 25-30 crore which means a return of 20% on investment.
Let’s take a look at the profit & loss account of Ra.One.
COST: Rs. 135 crore
REVENUES:
| 1 | Satellite & Music Rights | Rs. 40 crore | (Already final) |
| 2 | India Video | Rs. 02 crore | (Expected) |
| 3 | India Theatrical (Hindi version) | Rs. 55 crore | (1st week’s share) |
| 4 | India Theatrical (Tamil & Telugu dubbed versions) | Rs. 04 crore | (1st week’s share) |
| 5 | India Theatrical (2nd & further weeks) | Rs. 06 crore | (Expected) |
| 6 | Overseas Theatrical (All versions) | Rs. 16 crore | (1st week’s share) |
| 7 | Overseas Theatrical (2nd & further weeks) | Rs. 10 crore | (Minimum expected) |
| 8 | Subsidy from UK government | Rs. 28 crore | (Letter recd. by Eros; cheque awaited) |
| TOTAL REVENUES: | Rs. 161 crore |
Therefore, as against a cost of Rs. 135 crore, Eros will earn revenues of Rs. 161 crore. The film is, therefore, expected to make a profit of Rs. 26 crore.
- Shah Rukh Khan in Ra.one
Record For Brand Tie-Ups
A total of Rs. 12 crore (approximately) received by Shah Rukh Khan’s Red Chillies Entertainment from brand tie-ups has not been considered in the P & L Account above since no share from this will accrue to Eros International.
The total value of the brand tie-ups was Rs. 52 crore. Of this, Rs. 40 crore did not come in as cash as they were barter (advertisement) deals. This amount (Rs. 52 crore) is a record for brand tie-ups.
Profit/Loss For Exhibitors & Distributors
N.B.: (i) The Revenues that have already come in are close approximations of actual revenues. The expected figures, on the other hand, are estimates on the lower side.
(ii) The figures against theatrical revenues in (3), (4), (5), (6) and (7) above are distributors’ shares. These are not to be confused with net and gross collections.
(iii) A couple of distributors, to whom Eros sold the distribution rights for some circuits will not be able to recover their cost. C.P. Berar is one such circuit, the distributor of which will not be able to recover his investment. But otherwise, most of the distributors will recover their cost.
(iv) Some exhibitors of small centres, who booked the film on fixed hires or minimum guarantees, would stand to lose part of their investments.
(v) As against Eros’ profit of between Rs. 25 and 30 crore, the total (combined) loss of all the exhibitors and distributors put together would be in the region of Rs. 2.5-3 crore.
Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.
More on Ra.One
Will Shah Rukh Khan’s Ra.One Overtake Salman Khan Or Aamir Khan’s Films?
Will Shah Rukh Khan’s Don 2 Surpass Ra.One?
How Kareena Kapoor Ousted Priyanka Chopra & Asin For Ra.One
Shah Rukh Khan’s Ra.One Nets Rs 25 Cr; Breaks Salman Khan’s 2-Day Record
Will Damadamm Be Able To Stand The Ra.One Onslaught?
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69 Comments
Srk is a big fool, made so expensive film
As me ra.one is a hit,because of its story,special effect,songs which takes bollywood to the next level.this film is proud for india against hollywood.bodyguard is a hit film in flop story.the bigger plus point of the movie is songs and salman khan.so for me and for every real indian ra.one is a hit than bodyguard.
Srk is the don king baadshah of bollywood & aamir sallu are the child for srk don 2 will destroy the 3 idiots collection
Shahrukh is the king of bollywood because he was the king khan and ra.one is the biggest film of bollywood another film like bodyguard,ready etc.i enjoy very much and i expect that don2 is also better than and he break all the records
SRK is number one……….he can be the teacher of salman and amir….
SRK’s Ra.One. .ROCKS! Its An Awesum muvie. .
Amir is thr real king of bollywood
Yes, Aamir Khan is the real superstar. Srk should take some acting lessons from Aamir Khan. Not only that Srk should also learn from Aamir how to make good movies and how to maintain one’s dignity like Aamir has done. Srk’s days are gone, he cannot fool the audiances anymore as audiances have matured. After series of flops like dukha mil gaya, Billu, MNIK(avg film), R.One, that film on high school drama…………..he should either grow or retire………..
The flim is ok… not so good or not so bad…… I love SRK…. and I hope Don2 will break the record of Bodyguard…..!!
Saharukh is the best and big, bigger then other and biggest with out any doubt.
yaar shahruk ne ra.one bana ke baccho ko mentally torture hi kiya hai.acchi baat yeh hai ki india me aisa koi kanun nahin hai jo uske against case ban sake.shahrukh ne jitne ki movie banayi hai isse accha yeh hota ki woh salman ka bodyguard ban jaata kucch din ke liye,taaki uske naam ki mala jabte-jabte film hit ho jati.vaise bhi wo budha ho gaya hai bas 2 saal ka carrier reh gaya hai uska kehte hai na jab giddar ki maut aati hai to wo sehar ki aur bhagta hai.vaise hi shahrukh bhag raha hai kabhi ipl ke peeche,kabhi overseas collection ke peeche.shahrukh india me reh kar india ki baat kiya karo.nahi to baahar shift ho jaao koi nahi rokega.thanks
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