Ferrari Ki Sawaari Not To Rely On Opening Footfalls
Three Bollywood films release this weekend – Ferrari Ki Sawaari, Qasam Se Qasam Se and Chakradhaar- and the only film that has good chances of finding an audience for itself is the Vidhu Vinod Chopra production.
In a way, this Sharman Joshi starrer is arriving without any competition whatsoever. The releases alongside would hardly get an all-India release (more about that later) while at multiplexes (where its target audience lie), Shanghai won’t really pose any huge challenge. This way, Ferrari Ki Sawaarihas an entire week lying in front of it to make merry and it’s time for some actual content to do the talking.
Well, it is this very factor, content, that would hold fort because from opening perspective, Ferrari Ki Sawaari can’t be expected to do any wonders. The promos have been good, not exceptional, while the music hasn’t caught up either. Yes, it has an unconventional plot but that factor will be a strength from word of mouth and sustainability, not opening footfall. Of course it is a given that performances would be good and the film may well turn out to be a heartening affair as well, considering the fact that someone like Rajkumar Hirani is associated here. Still, it is pretty much a wait and watch situation here.
With expectations of a 30%-40% opening here, Ferrari Ki Sawaari can enjoy a decent haul for itself over days and weeks to come since it is not the kind that comes and disappears over the weekend. However it may well be the case for the other two releases, Qasam Se Qasam Se and Chakradhaar, which actually appear like ‘come and gone’ cases. With hardly any promotion to boast of and nothing much of the lead actors despite these being their launch affairs, neither of the two films are expected to take any opening whatsoever or subsequently last for long.