Despite Smashing Collections, Krrish 3 Can’t Be A ‘Super-Hit’ Film
Krrish 3‘s being hailed as a blockbuster everywhere. And there surely is nothing wrong with the statement as the film emerged as the fastest joiner of the 200 crore club and is soon to defeat the box office numero uno Chennai Express‘ lifetime records. But then again from a business perspective, Krrish 3 ranks below many other films whose lifetime incomes stand below its magnanimous number.
Despite the hefty earning at the box office, the film isn’t even a hit yet. Being reportedly made on a lavish budget of 115-120 crores, the film will need 230-240 crores at the box office to become just a ‘hit’.
While 230 crores won’t be a difficult mark to cross given its pace, to tread into the superhit zone will nearly be impossible for the film. The film needs a lifetime amount of 285+ crores at the domestic box office to be declared a superhit. Given that Ramleela is releasing this week, Krrish 3 will invariably face screen crunch that will make the mark even more difficult to attain.
The following week after Ramleela will see the release of Singh Saab The Great that will claim its single screen audiences. Later, Gori Tere Pyaar Mein! and Ramleela will battle it out at the multiplexes. The film won’t diminish starkly but will dwindle off soon, way before reaching even near the Superhit mark.
Definitely the film is one of the most stellar box office performers this month. Fastest 200 crores, smooth 100 crores and perhaps soon to be the highest collection ever raked by a Bollywood film in the domestic circuit, the film in all likelihood will fail to be a superhit in terms of business.
N.B – The production investment quoted by us has been taken from a reliable business source. Koimoi tried contacting the producers for the official figures however, they did not revert on the same.
Koimoi.com Parameters for India Box Office Verdict of a Movie are as follows:
Hit: Film which doubles the investment; Super-Hit: Film which more than doubles the investment by additional 50%; Average: Film which only recovers investment; Plus: Film which recovers investment & yields some profit; Flop: Film which loses 50% or more of investment; Losing: Film which does not recover the investment but loses less than 50% of it.
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