‘Aiyyaa’ to Open Best, ‘Bhoot Returns’ and ‘Chittagong’ Depend on Word of Mouth – Box Office Predictions
For some strange reasons, as many as seven films believe amongst themselves that it would be a good idea to clash with each other and risk failure than delaying their arrival. Otherwise, what else could explain the coming together on Aiyyaa, Bhoot Returns, Chittagong, Makkhi, Prem Mayee, In The Name Of Tai and Login? Let us first discount Aiyyaa and Bhoot Returns. Both these films had booked the date much in advance and their promotion has been justifiable as well (more about that later). However what made the rest suddenly pick on this one date is simply inexplicable.
Chittagong, which is carrying some very good reports around its content, is arriving without any conventional promotion and it is basically active on social networking platform. The makers could well be believing that this Manoj Bajpai starrer may turn out to be another Paan Singh Tomar. However with two films already doing quite well (English Vinglish, OMG Oh My God!), competition from Aiyyaa and Bhoot Returns with Student Of The Year arriving next week, Chittagong may have some chance if, and only if, reviews are out and out positive and word of mouth catches fire like never before.
As for Prem Mayee, Login and In The Name Of Tai, the first target would be to get an all-India release which is highly improbable. Zilch publicity would not further their case either. On the other hand Makkhi, a blockbuster down South, is arriving in the middle of a crowd while its promos haven’t justified the real content either. In the times when even Rajnikanth’s ‘Robot’ couldn’t garner any great numbers up North, it is a challenging road ahead for Makkhi.
This brings one back to Aiyyaa and Bhoot Returns. Clearly, the Rani Mukerji starrer would lead the pack as far as opening numbers are concerned. The film has been promoted well, the songs have worked as well, Rani is looking in her elements and there is no reason why the film shouldn’t take an average opening around 50% mark. Of course the film would have its best occupancy in Maharashtra due to its local flavour.
On the other hand Bhoot Returns won’t necessarily boast of similar occupancy and would open on a lower note. However if the word of mouth is positive, this horror film may just gain some good audience over the weekend. It too has just one week to make money though its low costs should eventually do the trick.