Bollywood’s Brand Clout
In this zooming, fast-pacing and competitive world, everything is leaping and ricocheting to catch viewer’s attention and strategists plan out the best way their brands are caught in the eye of viewers and retained in the mind in turn finally mutating them into potential buyers. One such strategy is having a face well known amongst the masses, being associated with their brands called Celebrity Endorsement. This technique is heading towards an era of brand endorsements that has started to dawn upon us. Notching are the B-Towners, who are being roped in by brands, making them their brand ambassadors.
The Bollywood celebrities’ brand clout is sky-rocketing and the most sought after stars are:
Salman Khan Brands
Mr.Salman Dabbang Khan not only rules the Rs 100 crore club of the tinsel town and millions of hearts all across the globe, he also is one of the most chased after star for brand endorsements. Brands that Sallu Mia endorses are
- Mountain Dew
- Dixcy Scott
- History channel
Now news has it that Tiger Khan is also roped in to endorse Hawai Chappals under the brand Relaxo . Salman is also doing a Hrithik and Akshay as he has been signed as the ambassador for Suzuki Motorcycle India , leveraging a Hayate. The commercials will be out soon.
Now what monetary value Sallu Bhaijan gets out of endorsements ranges somewhere between Rs. 1.5-7 crore, depending on the brand deal. Whopping right!
Kareena Kapoor Brands
The brands that she endorses are:
- Alpenliebe 2 Choco Eclairs.
- Mahindra’s Rodeo
- Anne French
- I-Ball phones
- ’Kurkure Desi Beats
- Sony Vaio
- Head & Shoulders.
- Sony Ericsson
Soon after the first teaser of her much awaited “Heroine “came out, Bebo has two new brands adding to her list –Lux Deo and Phillips. Both are officially yet to be announced but certainly Bebo is going to crack the deals.
Now this International National Brand Ambassador charges what other actresses get after doing several flicks. Kareena recently got a gargantuan sum of Rs. 5crore for endorsing Limca, making her the highest paid actress. She usually charges around Rs 1-1.5 crore per day.
Katrina Kaif Brands
This videshi import investment of India is another name that connects with the masses and also one of the highest paid actresses. Katrina also has a number of brands she carries the banner for.
Some of the brands in Katrina’s kitty are
What she charges per day for endorsements is likely to be around Rs.1- 1.25 crore per day. She makes more money out of brand endorsements than she makes out of her films.
Shah Rukh Khan Brands
The Badshah rules everywhere he ventures out. SRK is also the one of the most popular faces seen lending support in promoting products.There was a time when Shah Rukh endorsed more than 35 brands, but with the increasing competition and new entrants the brand count lowered. But still King Khan endorses quite a number and earns mainly through his endorsements.
Few brands SRK endorses are:
- D’Decor with Gauri
- Linc pens
- Tag Heuer
- Nerolac Paints
- Tata Tea
- Dish TV
- Lux Cozi
- Emami Fair and Handsome
- Sona Chandi Chyawanprash
Recently Shah Rukh was anointed as the Brand Ambassador of West Bengal and even took the charge of promoting Prayag Film City, West Bengal.
Badshah Khan takes a giant sum home every year of say about Rs 5-7 crore per brand and Rs. 1.5-2 crores per day.
Amitabh Bachchan Brands
Now Big B is Big B, he is the senior horse of this endorsement race, and has one of the most accountable star appeal.
Big B endorses brands like
- Gujarat state
- Luxor Nano Clean
- Cadbury Dairy Milk
- Zen Mobile
- Emami Boroplus
- Max New York Life Insurance
- Kalyan Jewellers
AB senior, for per ad charges, somewhat Rs 1-1.5 crores which sometimes amounts upto Rs 4-5 crores. Now that’s his stardom.
Ranbir Kapoor Brands
This chirag of Kapoor Khandan with his chocolate boy looks, charm and youth connect is the new face brands look for, making Ranbir one of the most sought after brand ambassadors.
Brands that Ranbir promotes are:
- John Players
- Hero Moto Corp
- Franco Leone
Also Spanish club FC Barcelona has appointed him as their Indian Brand Ambassador.
Now this lad knows business and charges about Rs 10 crores per year and 1.5-2 crores per day.
The market is now flooded with young faces and Bollywood Gen Next taking charge. Amongst them a few are
Nargis Fakhri Brands
Surprize package, though she din’t score points for her acting skills but surely wooed everyone by her beauty. She is the first actor who signed three deals before her film hit the screens. She endorses Van Heusen’s women’s line, a Tata Motors’ brand and Parachute. And guess the amount she took home with her was a big one of Rs.9 crores.
Priyanka Chopra Brands
Now PC Senior is also a brand wagon and endorses few brands like Asmi, Garnier, Scooty Pep etc. She charges somewhere close to about Rs.3-3.5 crore per deal.
Deepika Padukone Brands
If Kareena gets Rs.5 crore for Limca then why can’t Miss long legs get the same? Yes! Deepikia earned moolah of crore for endorsing Marico’s Parachute. She has recently been roped as the brand ambassador for zippy scooty Yamaha Ray.
Anushka Sharma Brands
Miss Smarty is also a new entrant and possess a vivacious personality so earns about Rs80 lakhs for endorsing some brands. She endorses brand like TVS Motors’ Scooty, Nivea, Gitanjali and Canon Powershot, etc.The hottest news is that she has replaced Prachi Desai for Sofy, a sanitary brand.
Also in the league are stars like Akshay Kumar, Hrithik Roshan , Sonakshi Sinha, Shahid Kapoor, Madhuri Dixit, Aishwariya Rai, Sonam Kapoor, Vidya Balan , Karishma Kapoor, Sonali Bedre,Shilp Shetty, Sri Devi etc who are commonly endorsing and promoting various brands.
Salman Khan is currently a hot property and so is Kareena Kapoor, as the brands they get associated with surely shot high up.
The race of roping the biggest and the most popular stars under for their brands is endless. The one who gets the numero uno star under their banner scores extra brownie points. The stars are ever increasing on their brand clout and reaching out to billions via endorsements.