Yamla Pagla Deewana: Why 8 Top Producers Must Be Cursing Their Luck Today
Fortune favours the brave. So while eight top Bollywood producers refused to get on board Samir Karnik’s Yamla Pagla Deewana, starring the Deols, veteran producer Nitin Manmohan’s stepping in at the last moment (two days before the film went before the cameras) has proved highly profitable.
While the total budget (production, promotion and print) of Yamla Pagla Deewana is around Rs. 24 crore, Nitin Manmohan has already raked in at least Rs. 41 crore through the sale of the film’s theatrical and satellite rights. After the release of the film’s first trailer, the common public and the trade went into a tizzy of excitement. Advance booking in single screen theatres, starting Monday, has also been good. Let’s take a look at the breakdown of the film’s economics so far:
The producers have garnered Rs. 25 crore from the sale of theatrical rights for different territories (except Bombay, where one of the producers, Nitin Manmohan, is distributing the film himself). Nitin Manmohan and the other producers have sold off the film’s satellite rights for Rs. 16 crore approx. As a result, the producer has already booked a profit of Rs. 17 crore, even before the film has hit the theatres!
But what really happened? Why was a project – that has proved profitable to the producer even before the film’s release – rejected by many others? Thus goes the story…
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