Madame Tussauds London, the world famous attraction, will re-dress its Shah Rukh Khan figure as Gaurav, his character from Fan. The wax figure will resemble Gaurav in terms of his clothing and look. Not only will the figure look like Gaurav, it will actually step out, for the very first time, enthralling fans at the iconic London Eye.
Avtar Panesar – Vice President YRF International said, “We have had a long standing relationship with Madame Tussauds, and hold the attraction in high esteem. Placing the Madame Tussauds wax figure as a film character at a public place where crowds throng is an exciting opportunity for SRK fans! This is our way of returning the love of the Fan’s that make our films what they are.”
Interestingly, the tourist attraction has also been featured in one of the scenes from the film.
Talking about their association, Madame Tussauds London’s General Manager, Edward Fuller, commented, “We have a long and strong relationship with the Indian film industry and our Bollywood figures, especially Shah Rukh Khan’s likeness, are hugely popular with guests. We’re delighted the attraction is featured in ‘Fan’ and excited to be celebrating the release of the film by re-dressing Shah Rukh’s figure and taking it to the London Eye for his fans to see and grab a selfie with!”
As always, here’s another Shah Rukh style unique promotion.