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Salman Khan, Amitabh Bachchan, Aamir Khan Most Trusted Bollywood Brands: Report

Salman Khan & Being Human are most trusted brands in India according to a report by Trust Research Advisory

Salman Khan & Being Human are most trusted brands in India according to a report by Trust Research Advisory

Salman Khan is the most trusted cinema personality in India, leaving behind Amitabh Bachchan, Aamir Khan and Shah Rukh Khan.

According to a research report titled ‘The Brand Trust Report, India Study, 2012’, Salman Khan, who delivered two box-office hits – Ready and Bodyguard – last year, has been voted as the Most Trusted Cinema Personality in India. The Bollywood actor has also ranked third in the overall personalities list, only after social activist Anna Hazare and cricketer Sachin Tendulkar.

The report, released by Trust Research Advisory (TRA) on January 16 in Mumbai, is designed to select India’s Most Trusted Brands for various categories.

In the Most Trusted Cinema Personalities list, Salman is followed by Amitabh Bachchan, who ranks second (Amitabh is fourth in the overall personalities list). Bachchan is closely followed by Aamir Khan, who ranks third among cinema personalities and fifth among overall personalities. The other Bachchan who features on the list is Aishwarya Rai Bachchan, who is ranked fourth in cinema personalities.

No list can be complete without Rajnikanth, who features as the fifth Most Trusted Cinema Personality in India. The southern superstar is followed by veteran singer Lata Mangeshkar and actor Shah Rukh Khan at the sixth and seventh places respectively.

Salman Khan’s Being Human Most Trusted In Social Sector

Interestingly, Salman Khan’s charity ‘Being Human’ is also ranked first among a list of organisations in the Social Sector list.

When asked if Being Human had topped its category only because of brand Salman, CEO of Trust Research Advisory, Mr. N. Chadramouli, told Koimoi.com, “I think both brands contributed to each other. Last year Salman was not there (on the list). Being Human brought him into focus, with every second person wearing a Being Human T-shirt. On the flip side, Being Human needs a personality like Salman Khan to bring it forth. There is a mutual synergy between the two brands.”

Star Endorsements: Not Effective Enough?

Sachin Bhosle, research head of TRA, clarified that there has been no connection of box-office success of an actor’s films with the survey and the list was purely about the recall value and positivity associated with the stars.

He added that there was no major impact on any consumer brand only because of a particular star’s endorsement. “Even though brands spend crores of rupees on getting endorsements by stars, yet brands might not be trusted in spite of the stars endorsing the brands being trusted by the public,” he said.

The basis for the report was a primary research conducted by TRA across 2,718 respondents in 15 Indian cities.

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30 Comments

  • joy sikder
    7 months ago | Reply

    Srk is king of bollywood

  • anthony coelho
    2 years ago | Reply

    hello sallu bhai how you your become old get marry east thank you

  • khashayar
    2 years ago | Reply

    salmankhan in love iranian

  • Nadia
    3 years ago | Reply

    Salman Khan is the best…↲Love Salman Khan

  • Sarifa
    3 years ago | Reply

    U know indian are the biggest hyprocrites in the world u believe every word media writes about srk and disbelieves everything written about salman who says what is written about srk is true if he was truly a king would not even the little ones want to meet w him as they dying why salman and not him are these dying little one liars as well are the faking what is it thats so precious and dear about salman that they want to meet him before God takes them home do u have the guts to face these kids and ask why

  • Sarifa
    3 years ago | Reply

    How sad we malign salman make srk a god yet he has affairs oside marriage the one who malign salman about being single did u go to bed w him that u know he cant perform it is better to be single than live in a house w cantankerous woman why do u thnk srk has oside affairs his mannerism is more gay than any actor in bwood no sex appeal his nose looks like volcano crater his mouth is as big as the mouth of river and if he fell he can flap his ears would stop him from falling

  • Deepa Bhatia
    3 years ago | Reply

    According to me Aamir Khan is 1st, 2nd, 3rd, 4th and 5th. He is class apart.

  • sushrukh
    3 years ago | Reply

    Fake research from some fake guys.SRK deserves the No.1 spot.

    This is a site sponsored by a Sallu fan for sure. :(

  • 3 years ago | Reply

    Aish is best brand.

  • Kanhu
    3 years ago | Reply

    What’s wroong with Indian public? Does anybody remember Mera naam joker, Anand, sholay and other classics? These are the movies produced when Bollywood was just a kid.After 30-40 years, bollywood should have been matured & indian audiece should get a chance to watch classics every now & then.

    But, what people get to see? Bodyguard, ready Dabaang? Somebody producing & directing them is understood? Non-performers are always there. But, how can indian audience pool make them blockbusters? Who, once used to like Anand, how he can like Ready???

    Surprises me a lot. While Aamir khan tries to take Bollywood to it’s next level, films like Ra one collecting more than 150 crores puts me in doubt whether bollywood will ever mature.

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