Actress Priyanka Chopra, the brand ambassador for Assam tourism, will be shooting a series of short promotional films in the northeastern state from June 20, an official said here on Friday.

“She is coming to Assam on June 20 and she will be there till June 30. We are planning to shoot some video films. She will be in Guwahati and travel across entire Assam. She may also attend Ambubachi Mela,” Jayanta Malla Baruah, Chairperson, Assam Tourism Development Corporation Ltd, told IANS here.

Priyanka Chopra to shoot promo films in Assam in June
Priyanka Chopra to shoot promo films in Assam in June

He was speaking on the sidelines of the ‘Indo-US Promotion of Travel and Tourism’ conference organised by the Indo-American Chamber of Commerce in support with US Consulate General.

Asked on the criticisms levelled against roping in Priyanka for the job as also the flak that the tourism department drew for the new logo, Baruah stood by the decisions as being in the interest of promoting Assam globally.

“Our main motivation is to promote tourism. She promotes Assam and she is a known face in India and abroad as well. As for the logo, one item is not chosen by everybody. It is better than the first logo and it reflects all of our aspects like rhino, tea etc,” he said.

Baruah also said the Assam government wants to convert music legend Bhupen Hazarika’s Kolkata residence into a memorial.

“Discussions are on for that,” he added.

As per the latest rumors, Priyanka will work in Sanjay Leela Bhansali’s next production, which is based on Urdu poet-lyricist Sahir Ludhianvi.

Reports suggest that Abhishek Bachchan has been roped in to play the lead role and Priyanka will play the female lead. She will reportedly play the role of Ludhianvi’s romantic interest, Amrita Pritam.

However, Priyanka in an interview earlier had denied doing a film with Bhansali’s next production and said, “No truth to any such reports. Yes I am meeting Sanjay sir and we always discuss work and he is someone I would work with all my life till the time he wants to work with me. I am his eternal fan. Every time we discuss a film but we have to still figure out which one will it be. I haven’t given my commitment to any Bollywood film yet. I am not someone who says no to Sanjay sir.”

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