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Ileana D’Cruz, who endorses Pond’s White Beauty, believes Indian showbiz is not driven by skin colour. She doesn’t consider herself fair and says she falls in the tanned category.


“I don’t consider myself fair. I think I am in the tanned category. I don’t think we are fairness driven. We have some actresses and models who are really dusky and gorgeous, and I truly believe skin colour doesn’t matter,” Ileana told IANS.

I don't think Indian showbiz is fairness driven: Ileana D'Cruz
I don’t think Indian showbiz is fairness driven: Ileana D’Cruz

“I feel being healthy is beautiful and being happy is beautiful. That’s what I endorse,” Ileana said.

The Barfi! actress spoke to IANS on the sidelines of an event by Pond’s Institute on Tuesday. The event highlighted the skin care innovations that Pond’s is working on towards in their mission to ‘Future-Proof’ the skin.

The brand’s latest innovation, the My Skin Advisor, a web application was also unveiled here. Ileana demonstrated the software and showed how she uses this technology to be her own skin care expert.

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