In a continuing series of guest blog posts, Koimoi.com carries the opinion of a self-confessed die-hard Shah Rukh Khan fan, who has been put off by her favourite star’s PR drive. And what’s more, she has a kind word or two for Salman Khan. Read on…

Shah Rukh Khan, Veena Malik, Kolaveri, Salman Khan: PR & Its Pitfalls

There was a time when Shah Rukh Khan didn’t try so hard.

He would just be himself and the world would swoon.

It’s become rather obvious by now that the “bike ride with Suhana” was a PR stunt, one that I thought was totally unnecessary.

I am a die-hard SRK fan. Like DIE-HARD. But that doesn’t mean I blindly accept whatever he does like some members of The Crazy Fandom.

Shah Rukh Khan & Suhana

PR is out of control these days everywhere. There’s some weird notion that you can manipulate the masses into “liking” you. This is true not only in celeb-land, but also, for instance, in the publishing world where authors (a notoriously anti-social bunch) are encouraged to participate in social media and promote themselves.

For what? Is my question. For effin WHAT?

If your work is good, PEOPLE WILL FIND IT.

That’s how word of mouth works. That’s how stuff goes viral.

It never happens because you “planned it”.

Like in the recent Veena Malik hoo-haa (coz hoo-haa is the only appropriate non-word for it). What did it accomplish? It got her a little burst of publicity over an “issue” that fooled no one as to its veracity. I mean, c’mon.

We’re not a bunch of morons. Are we?

Veena Malik

Well, are you more likely to tune in to her Swayamvar show because of the ruckus?

And clearly that wasn’t something Veena herself masterminded. It must have been the PR crew behind Swayamvar.

Cheap controversies = great TRPs.
That seems to be the Indian media’s mantra these days.

The correct way to do PR is without trying (which admittedly makes it a  catch-22). That’s how Kolaveri di happened. Whatever you may think of Dhanush’s “soup song”, it went viral in a way the kids could not have foreseen. They’re just hanging out, recording a song, being silly, having fun.

Kolaveri Di Song

Which brings me back to SRK. I mean, I don’t even think if it’s fair to blame him because I’m fairly certain he’s at least partially influenced by the PR people in his life. He’s not just a man anymore, or even just a star – he’s a brand. And a lot of people have invested in that brand. And when other people try to manipulate the brand, the human being in you sometimes gets lost.

Just ask MJ.

You simply can’t win when you try to manipulate how people perceive you. That’s a losing battle not just for celebs but for all of us. The best you can do is be true to yourself, be authentic, and let the pieces fall where they may.

That’s what Shah Rukh did at the beginning of his career, when he defied every rule from playing the villain to openly flaunting his marriage (at a time when other star heroes were busy preserving their “single” status).

Salman Khan

“Be yourself” is Salman Khan’s forte today, and boy does he know how to work it!

When he says “That’s why I’m Salman and he’s Shah Rukh” it breaks my heart. Shah Rukh was way more bindaas than Salman back in the day. Now, Salman’s the one who doesn’t care what anyone thinks about him.

And the result of how that “strategy” is working out for him is plain for everyone to see.

How else can you explain Bodyguard?

Shakila Hashem is a Bollywood buff by birth. When she’s not obsessing about the Khans at getfilmy.wordpress.com, she freelances as a writer and script analyst in New York City.

More Guest Blogs On Koimoi.com

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Romance, Tehzeeb & The Lover by Prasoon Joshi

A Hurried Producer’s Guide To Promotion & Marketing by Jaideep Sahni

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44 COMMENTS

  1. whoever has written this i just want to say kolaveri di is also a part of promotional thing…..which was actually instituted in bollywood by the king……at last if you have something good which u believe in then what is the harm in promoing it…

  2. ek bar jo mene camintment ker di usky bad to me khod ki bi nai sunta mujpy ek ehsan kerna ky mujpy koi ehsan na kerna salman khan all most sper duper rock star very popular star salman is the best not for srk king real king of bollywood salman khan king no one salman khan

    • ”ek bar jo mene camintment ker di usky bad to me khod ki bi nai sunta ”- if i’m not wrong then yeh same dialogue hai jo DESI BOYZ mein deepika ka KUTTA ko point kar ke john bolta hai…hahaha

      • galti se aap ka likha hua line copy kar li maine usme ‘commitment’ spelling galat hai……u deserve to be a salman khan fan afterall all the illiterates are his fans.

  3. I think nothing is going well for Srk.
    He promotes Ra.One maddly in everywhere & with everything but it affects film & converted in bad word of mouth.

    His My Name is Khan is one of the best movie in history of bollywood but the tact which used by Srk for its promotion(Demanding Pak players in IPL) hearts we Indians & hence MNIK also affected.

    PR stunts may gives good openings but not long run.I think Srk has to concentrate on making good films instead of promotions & marketing.Also he has to change his ‘I am the best’ kind of attitude to make space in publics heart where now Salman & Aamir are present.

  4. Daru pikar logo ko marne wala , apne shauk ke liye animals ko marne wala, abhi tak 200 se jyada ladkiya use ki hogi isne. Aise being human se to hamara family selfmade man shahrukh khan hi behtar hai. Rahi baat uski jisne ye likha hai wo salman ko like karne laga hai usase uski dimag halath aur vichar kaise honge pata lagta h. Mai bhi ek salman khan fan tha but mai uske faltu remakes dekhkar pak chuka hu. So ab mai Hrithik aur SRK ko like karne laga hu. Ab iss pas bhi article bana do.

  5. salman khan iz a star who doent need any publicity.srgay needs publicity thats y he iz usind his chilkds for his puyblicity stunts ,.,..,.,

  6. Let me ask you one thing…Do you want people to read you r article…..if yes, what would you do….???
    Answer: You will promote it …right???
    SRk movie: Being a big budget movie, he has to promote his films to an extreme extent.. [ra one is one of the example]
    Done 2 : 75 crore…stakes are high.
    Whereas salman, he has a small budget and nothing new in his films…

    • what was new is srk’s films.nothing.ra1 copied 4rm hollywood films.then mnik was borrowed 4rm forrest gump & rainman.paheli,don,billu,deewana,daarr,baazigar,josh all were remakes by srk……..srk suxxxxxxxxx bigtime.

  7. These comments prove the real difference between Salman Khan fans and SRK fans… SRK fans try to promote SRK’s image by trying to put Salman down but are never successful. Salman fans don’t go out of their way to bad-mouth SRK, they simply promote him through saying how good he or his film is. I honestly use to like SRK myself back in the day, but since the time I met him in 2004, I don’t like him. He was extremely arrogant and just a faggy attitude but whatever different people have different opinions. I just prefer Salman, Aamir and Akshay Kumar to SRK nowadays.

    • haha, salman’s fans abuse srk just as much as the other way around. when ra 1 came around, they were on a full negativity spree. i don’t know about ur personal encounter w/ srk but everyone can have their good and bad days, even stars, cuz they’re only human. ans sometimes ppl mistake srk”s humor to be arrogance, in almost every pic or interview, u can see him taking extra time out to meet fans and greet them w/ warmth and respect and hugs. i don’t wanna bring salman into this, but he is the one who is moody and at times doesn’t interact w/ fans. once he even slapped a fan. no joke! look it up if u dont believe me.

  8. komal sir u realy done a bad job dnt prove urr self extra genious stupid article u r not a srk fan…srk is king n u r the another who jsr want to cash the kingdom of the king by using his name writing article wid no sense

  9. I have saying all along that salman khan like him or not if the honest of them all he is true to himself he is who he is he does push his ego like srk at the end of the day the truth if one boast about oneself too much people get tired srk spends most time talking about him his marriage aint all that great it is better to be single than live on roof top w a canterkous woman u go salman stay true to yourself and God will bless u

  10. Salman has off late become bindaas… But Srk has a lot at stake…. Many big budget movies… He needs to bring back d money to his producers… Thats all…. Salman has very less big budget movies… Srk’s next 2 movies are with Yashji’s and Rohit shetty’s direction… So he has to live up to his reputation… But unlike Salman, He’s not showing off his good works like charity and all… He recently got an aware for his charity and all by UNESCO… But i don’t think most people know abt it….

  11. @ Shakila Hashem – It has anything to do with your homophobia? Or is it rather because of SRK’s hypocrisy, aristocracy, knavery and his legendary cowardice?

  12. give media some money n then they will make ” a KILLER DRUNK n drive,, hit n run master ,women beater,,gay with 10 FIRS ,,7person killer as a LOVELY gay “..everybody knows truth about SALMAN except his die-hard gay fans…only KING can sell this -ve reports not bodyguard character-dheelas of bollywood..

  13. wat nonsense is dis article abt.. dey write articles abt srk just to attract readers.. U ppl keep comparing srk wid bigb or aamir or hrithik n even abhishek.. n nw dey hv started comparing him wid d chhichora sallu… dis proves dat srk is d ultimate bench mark.. Just bcz widin dese 2 yrs sallu hv given 3 or 4 hits(remakes of south indian movies), u ppl hv started comparing him wid srk! For aal ur kind information…vat srk has acheived until now, sallu cant even think of it. Srk has achieved all dese completely on his own n dat too in just 20 yrs of his career.. d respect n d kind of reputation srk has all over d world, nobody in d industry has it. he is d most versatile actor in d industry. As indians v must b proud of srk who is representing our country at international levels. Sallu, a criminal, wat he has achieved??? Just few court cases n a very few hits! lol..he cudnt even win a single best actor’s award. n u ppl keep boasting abt him.
    wat sallu will promote abt his movies…bcz ders nothing new in his movies.. small budget, substandard roles, dialogues, chichora dances.. dats it.
    yes ofcourse srk has sumthing new in all his movies.. n hence he must promote dem. n who doesnt promote their movies..evry actor is seen on television promoting his movie. den y only blaming srk. even salman does it. U ppl simply speak baseless..

  14. SRK IS KING FROM LAST 20 YEARS, JUST HE LOVES HER CHILDS AS NO ONE IN INDUSTRY SO U MAKE HIM BAD FOR TRP , U ALL INCLUDING SALMAN , AAMIR, AMITABH AND MANY MORE JO JIS SAAL HIT HONE LAGTA HAI SO USE SRK SE COMPARE KARNE LAGTE hai ,””’THIS SHOWS WHO IS REAL KING OF BOLLYWOOD”””””SRK””””””SO LOVE HIM ALOT

  15. well done…wat a masterpiece… seriously Indian media gives full support to a criminal when he gives 14crs for promotions to them bodyguard verdict….all fans of SALMAN r just blindly loving him just coz of his face n physique mmthough they really know wat type of WOMEN BEATER n killer he is n then they take participate in ANNA’S ANTI CORRUPTION movement n say their is no LAW n ORDER in india.. SRK is the best human being superstar of INDIA who represents India worldwide.

  16. I always laugh when srgay fans try to label aamir and salman gay,hahaha even the children knows that srk is a homosexual who cheats on his wife with a fellow man on daily bases and also their is nothing new in ra.one,copying cheap effect from 100 hollywood films doesnt make a crap film new.

  17. Komal sir can u answer why Salman and Aamir fans are jealous about Shahrukh?While everybody know that Shahrukh is only actor who has become Zero to Superhero.

  18. I think every actor has their own style and personality. Salman,s fans love him because he has good muscles and srk,s fans love him bcoz he has a good skill of acting and facial style. But from my view salman,s muscles can b overcome by other actors but srk,s acting can never b overcome. salman is from this year but srk is from many years. And the only one through whome bollywood is known worldwide is srk. Giving 2 or 3 hit movies does not mean to challenge bollywood king who has given movies that r favrt of even his critics. So srk is far ahead than salman.

  19. ome r praising criminal who killed some one and by just putting a tshirt of being human dont make any one gud humannn…and commenting on the family he is 45 and still tries to roam around young girls and being in relation with this and that…what kind of a person is he shameless creaturee why cant he het married ughhhh crappp….and talking about movies just take a list of 3 khans movies and just see the hit amd flop ratios…then we can see who is most popular and been most consistent….just by making some idiotic crappy remakes dont makes one an actor….Amir is Great and Srk too is trying neww things in each movies these two r taking our movies to forward and making quality moviess which all indians can be proud offf….

  20. what a dumb analysis.For Gods sake it was just a normal cycle ride.for ppl who dont know mumbai the bandra suburban road is a favorite for all cyclists.Atleast its better than criminals proclaiming to be humans. has achieved. Salman is a star with zero acting skills and his fans also agree to it. Where SRK fans can boast of movies like DDLJ,SWADES,CHAK DE INDIA,MNIK and so on , Salman fans have no such liberties.All said and done,With DON2 releasing next week and a Yash Chopra and a Rohit Shetty flick scheduled to release next year, we SRKHOLICS can safely claim that “THE KING IS BACK”

  21. SRK is the most KHADOOS star of bollywood, whereas Salman Khan is the most honest and simple guy. Salman’s sweetness can never be compared with anyone. SRK’s days are gone……….gone are those days when a simple love story use to work but Aamir Khan has changed the taste of Indian viewers and Salman Khan is proving him write but SRK with the same type of films and same selfishness boring us to death. Salman and Aamir are the best and SRK looser.

  22. Okay i have read all the comments, every srk hater mentioned He is egoistic??HE NEVER SAYS HE IS THE BEST HE SAYS PEOPLE MADE HIM BELIEVE HE CAN FLY, HE IS THE BEST, INTERVIEW IS SOMETHING TO TALK BOUT OURSELF NOT ABOUT OTHERS, AND HE TALKS ABOUT HIMSELF WHAT IS WRONG IN THAT?? AND HE ALWAYS THANK PEOPLE FOR ALL THE SUPPORT NOT LIKE YOUR SALMAN KHAN WHO NEVER THANKS, IF PEOPLE MADE HIM KING WHY ARE YOU SALMAN FANS JEALOUS OF HIM??? CUZ SALMAN CANNOT BE CALELD AS KING OR BAADSHAH OF BOLLYWOOD, THATS WHY YOU ARE JEALOUS, SHAHRUKH NEVER TELLS IM THE KING OR IM THE BEST, HE SAYS I DONT THINK IM THE BEST OR IM THIE KING HE SAYS IM IN THE MIDDLE SOMEWHERE, HE IS SUCH A HUMBLE PERSON YOU GUYS NAMED HIM EGOISTIC, HIS HUMILITY IS THE BIGGEST ASSET,WHY DOES EVERY ACTOR GET COMPARED WITH SHAHRUKH ??? BECAUSE HE IS EVERYTHING, ONE DAY HE IS COMPARED WITH AAMIR, NEXT DAY SALMAN, NEXT DAY AKSHAY, NEXT HRITHIK, NEXT AMITABH.. SHAHRUKH IS PEOPLES ACTOR, AND CAN GET ALONG WELL WITH MEDIA, IF YOUR SALMAN DOESNT HAVE SENSE OF HUMOR WHAT CAN SHAHRUKH DO? AND SHAHRUKH DOES SOCIAL SERVICE LIKE CHARITY AND HELPING PEOPLE BUT HE NEVER ANNOUNCE I DID THIS I DID THAT LIKE YOUR SALMAN KHAN, BEING HUMAN HUH? when did salman started all this shit? after doing all the crimes, killing animals, driving over people on the road, beating women. there is no comparison between salman and shahrukh , salman fans are so cheap.. ENOUGH SAID!

  23. Amazinggggly written! Thank you for a very clear and smart article Ms. Hashem.

    It is so funny because I was also a very die hard SRK fan. In his Baazigar days, when I was the one who introduced him(his films) to my family. And now my family still loves him, except me. I am the one who just sees everything under the surface and thats how I developed a disliking towards SRK.

    I was always a fan of Salman. But now since I dont like SRK anymore. All my love has gone towards Salman. And the more I know about him the more I love him.

  24. Gudevening everybudy, 1st of all whoever was special guest i dont knw her, but for ur kind information as u said that srk became a brand and nothing more than that so what r u doing by writing Against him trying to get a bite from that brand. See mam onething we r smart enough to undstand what is pr stunt nd what is normal, we dont need that somebudy from newyork hav to make us undstand that. Nd what is salman khan made of we knw very well , nd plz believe me bodyguard nd ready r simple masala movies where acting have 0 importance.

  25. All u haters of srk just tell me why all A listed actors are compared with srk ,from Amitabh sir to salman to Amir n all.
    Thats because he’s worth it,he has proved himself.I’ve never seen salman or amir being compared to each other or to amitabh sir.
    He’s there in business from long,delivered whole lot of hits,biggest star overseas..

  26. there’s no comparison between srk n salman or anybody. he is the king n he’ll be the king….srk needs his fan right now and thats how his fans showing support….go have a change of heart in somewhere else. leave him alone….

  27. I cannot say that srk was ever a fav of mine. I hav watch indian movies for over 50 yrs and to date the one genuine I find is Salman he is true to himself there is an innocence in his movie that I find endearing even if sometimes they are a bit silly but I love him more at times like these shows me it takes and intelligent man to play the part of being silly etc

  28. SRK .IS THE KING OF BOLLYWOOD.
    BCOZ HE HAS GIVEN A MORE BLOGBUSTER IN THE BOLLYWOOD..
    SALMAN KI ABHI SIRF 4 FILME HIT HUI HAI.
    SRK NE TO JITNE B FILME KI HE..VO SAB HIT HE..
    BCOZ AFTER ALL..SRK KIHITO WO FILM HE..DDLJ.
    JO AAJ BHI HIT CHAL RAHI HE..
    SO I THINK SRK IS BETTER THAN SALMAN KHAN..

  29. bhai srk ke chamcho isi site ke filmometer pe ja ke dekh sek ki 16 to salamn ki 19 blockbuster hai….
    ab bol kaun superstar hai?

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