Alia Bhatt is all set to win over the hearts of the audience and this time with the one and only Shah Rukh Khan in Gauri Shinde’s directorial next Dear Zindagi.


Going the unusual way for promotions, the film’s first look poster was launched yesterday with a quirky twist.

Alia Bhatt and Shah Rukh Khan ride off with Dear Zindagi Poster Out Now
Alia Bhatt and Shah Rukh Khan ride off with Dear Zindagi Poster Out Now

The poster features the vibrant Alia, who plays the protagonist in the film, along with Shah Rukh Khan. The friendly, playful vibe between the two is palpable as they pose with bicycles in the poster.

SRK and Alia’s unconventional casting and the evident camaraderie are certainly generating a great deal of interest amongst the audience.

The vivacious actress took to Twitter to voice some questions she had from life, in short videos which she addressed to #DearZindagi. She got her life answers from none other than Shah Rukh Khan, who’s known for his quick wit. The answers which Shah Rukh Khan gave, left everyone with a smile. The poster was launched following the Twitter banter, which started yesterday, between the two stars.

This approach adds to the innovative marketing strategies that Red Chillies Entertainment has been known for.

The movie is slated to release on 25th November, 2016.

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